Posts by Heidi Thorne

Heidi Thorne, Thorne Communications LLC, is a promotional marketing expert, speaker and author. She has been in sales, marketing, advertising and public relations for over 25 years, including a decade in the trade show and hospitality industries. Learn more about Heidi at

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

How Mobile Event Apps Can Prevail Where Business Cards Fail

With all the electronic gadgetry we have in our possession 24/7, it’s amazing that business cards are STILL an important networking tool. A few years ago, business cards’ demise seemed almost imminent with rapidly evolving technology. While some devices offer the ability to simply bump each more

Networking 22nd Century Style: Is that Really You?

For most of us, it’s difficult to imagine what the future will look like 10 years, even one year from now. Yet there are futurist thinkers who are trying to envision what the Internet will look like in the 22nd century. Curious about what the Internet of the future could look like? Click here to more

The Graying and Growing Population and Event Apps

In an Administration on Aging report, The Next Four Decades: The Older Population in the United States 2010 to 2050, the projection is that one in five Americans will be age 65 or older by 2030. That’s 20% of the entire U.S. population! This should not be surprising to anyone. But digging a more

Need More Convincing about Mobile Event Apps? Check these App Stats…

“Yeah, yeah, yeah. I know we need to make our event more mobile. But our attendees just aren’t that interested in using an event app yet.” Does this sound like you? You might be right that your crowd isn’t ready for a mobile app just yet. But that situation could change rapidly. Check more

Using Event Apps While on Wheels and Wings

It’s one of the realities of attending events that are out of town: travel downtime. Luckily we’re living in the age of mobile devices, which offer a wealth of entertaining, educational and productive activities to pursue while being stuck on a plane (except during takeoff and whenever instructed more

LinkedIn and Mobile: The New Networking Power Tool

For professional and B2B (business to business) markets, LinkedIn is THE social network. While some may complain that its social features are eclipsed by other more conversational networks such as Facebook and Twitter, LinkedIn announced that as of April 2014, they have over 300 million users more

Capitalizing on the Selfie Photo Trend with Mobile Event Apps

Bombastic, fantastic, narcissistic, opportunistic, authentic… all of these could be used to describe the selfie photo trend. For those who are unaware, a selfie is a photo taken of oneself. Why are selfies a hot trend these days? One, because people can easily take photos of themselves anywhere, more

Using Event Apps with SWAG

As a promotional products distributor, I get a lot of questions about what’s “hot” in terms of swag (Souvenirs, Wearables And Gifts). I always encourage people to think more in terms of what’s hot for their audience instead of what’s hot on the market. That being said, I will say that finally more

The Forgotten Mobile Event App User: Speakers

Trade shows and conferences can be so concerned about creating and promoting their mobile event apps for attendees that they can forget about one very important group of users: speakers. Speakers can be very instrumental in encouraging use of the app. Here’s an example. At a trade show more

What Software “Appification” Can Mean for Event Apps

Microsoft Office users can rejoice now that favorite productivity tools such as Microsoft Word and Excel are available as apps for iPad tablets (ZDnet). Will they be as powerful as the desktop versions? No—at least not yet—due to current tablet limitations. But this development is just another more
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