Posts by Heidi Thorne

Heidi Thorne, Thorne Communications LLC, is a promotional marketing expert, speaker and author. She has been in sales, marketing, advertising and public relations for over 25 years, including a decade in the trade show and hospitality industries. Learn more about Heidi at

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

LinkedIn and Mobile: The New Networking Power Tool

For professional and B2B (business to business) markets, LinkedIn is THE social network. While some may complain that its social features are eclipsed by other more conversational networks such as Facebook and Twitter, LinkedIn announced that as of April 2014, they have over 300 million users more

Capitalizing on the Selfie Photo Trend with Mobile Event Apps

Bombastic, fantastic, narcissistic, opportunistic, authentic… all of these could be used to describe the selfie photo trend. For those who are unaware, a selfie is a photo taken of oneself. Why are selfies a hot trend these days? One, because people can easily take photos of themselves anywhere, more

Using Event Apps with SWAG

As a promotional products distributor, I get a lot of questions about what’s “hot” in terms of swag (Souvenirs, Wearables And Gifts). I always encourage people to think more in terms of what’s hot for their audience instead of what’s hot on the market. That being said, I will say that finally more

The Forgotten Mobile Event App User: Speakers

Trade shows and conferences can be so concerned about creating and promoting their mobile event apps for attendees that they can forget about one very important group of users: speakers. Speakers can be very instrumental in encouraging use of the app. Here’s an example. At a trade show more

What Software “Appification” Can Mean for Event Apps

Microsoft Office users can rejoice now that favorite productivity tools such as Microsoft Word and Excel are available as apps for iPad tablets (ZDnet). Will they be as powerful as the desktop versions? No—at least not yet—due to current tablet limitations. But this development is just another more

How an Event App Can Help with “Housekeeping”

These days, what’s probably the first question attendees want answered when they arrive at a trade show or conference? How do I log in to get Wi-Fi? Okay, that might be the second question after “Where’s the restroom?” But connecting with Wi-Fi is becoming almost a reflex action for most people more

Are Your Attendees “Average” App Users?

A report from September 2013 noted that globally the average smartphone user downloads 26.2 apps. A combination of both free and paid apps were tracked, with, as would be expected, the majority of downloads being free apps. Note that this is a global “average.” Surprisingly (or not), more

Could Possible Twitter Changes Affect Event Planners?

#Nooooooo That’s a hashtag that a lot of Twitter addicts might be using upon the news that Twitter may be reconstructing how @replies and #hashtags function in the future. As reported on, Twitter’s head of news, Vivian Schiller, apparently had made a comment during a speech that more

Avoid these Mobile Event App Pet Peeves

Serving events for years, I’ve marveled at how more and more technology has been blended into the event experience over time. Mobile event apps are one of those marvels that eliminate confusion, cost and clutter, while at the same time enhancing communication and convenience. But when not more

The Most Important Question to Answer when Developing an Event App

You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for this non-behavior is that you didn’t answer more
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