Posts by Jenise Fryatt

A long time content marketer and blogger for her company, Icon Presentations Audio Visual, Jenise Fryatt is also content marketing strategist for Smarter Shift, a digital marketing and content management company.

She is a member of the research team that produced two studies for Meeting Planners International: The Strategic Value of Virtual Events and Hybrid Events: Research and Tools. She also co-organized Event Camp Europe, a hybrid event about hybrid events.

She is a conference presenter on the topics of social media marketing strategy, social media for events and virtual and hybrid events and she runs a weekly Twitter chat about content marketing, #ContentChat, every Monday at 3 PM. 

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

7 Things I Wish Someone Had Told Me About Social Media Marketing

Whether you are a marketer hired by event planners or an event planner who needs to make use of social media marketing, it's very likely you'll learn a thing or two that you didn't expect. I certainly did.  In fact, if someone had told me these things at the beginning it might have made things...read more

Why Giving, as a Marketing Strategy, Works

For many it is counter intuitive to sell products and services by giving anything away for free. But that is exactly what successful content marketers do everyday.  Giving information away for free is the central idea around which content marketing revolves. Useful information is posted on blogs and...read more

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there,...read more

Social Media Marketing Questions: Can a Brand Be Your Friend?

"ACME brand is a good friend of mine," said no one ever. This statement illustrates a huge problem that brands experience when trying to use social media for marketing. It wasn't so difficult when most people spent their free time passively watching, listening to, or reading content by way of...read more

The Quick & Dirty Video Interview: A Content Marketing Powerhouse

The popularity of video for content marketing continues to grow. In fact, Cisco estimates that by the year 2018, IP video traffic will make up 79% of all consumer Internet traffic and much of that traffic will come from mobile devices. So determining how to use video to reach your target audience is...read more

5 Important Considerations For Your Event Social Media Strategy

Developing your event social media strategy requires the consideration of a few questions. What are your objectives? What are the tactics you will use? What platforms offer the most potential for engagement? How will you measure your success? The answers to these questions will go a long way toward...read more

Laying the Foundation for Your Event Social Media Strategy

Incorporating social media into your event involves the consideration of many details that, amid the hustle-and-bustle of planning, are often left to the last minute. This problem occurs when the importance of social media is overlooked and developing a strategy for using it at your event isn't even...read more

Brand Advocates: The Magic Ingredient in Your Event Social Media Strategy

In a previous post I shared some tips on laying a solid foundation for a successful event social media strategy.  The importance of starting early to plan for social media engagement before, during, and after your event, can't be overstated.  But when it comes to one of the most powerful tactics in...read more

More Tips From Neal Schaffer on Using LinkedIn to Market Events

Not everyone thinks of LinkedIn when it comes to marketing events. Many still view the site strictly as an online resume or job-search tool.  But LinkedIn is a social media platform - albeit one aimed at people looking to advance their careers - and as such, it offers excellent opportunities for...read more

7 More Tools to Improve Your Event Marketing Productivity Online

It certainly can be argued that without today's digital marketing and productivity tools, it would be impossible for online marketers to do what they do. So being aware of (and mastering at least some of) these tools is a necessary part of any event marketer's job. The scope of what's available...read more
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