Photos can help illustrate your content, make your blog more aesthetically pleasing and bring it to life. However, if care is not taken in how they are chosen and configured on the page, blog photos can also distract, confuse and even make your website look messy.
Here are seven tips to help ensure photos on your event or business blog help to tell your story in a way that adds to the appeal of your website in general.
1. Choose photos that are clear and large enough
Tiny photos will only only make your blog look cluttered. Use pictures that are at least 1/4 of the width of the column your blog takes up. Avoid blurry, badly lit images. Choose photos with a clear, well-focused subject.
2. Make sure your photos relate to your post
That stunning photo of a sunset may certainly add to the aesthetics of your blog in general, but if it doesn't clearly relate to the content you have written, it will only confuse your readers. Instead, choose photos that enhance or illustrate the topic of your post.
3. Make sure you may legally use any photos you post
Do not think that photos found online rather than in print are not subject to copyright law. They are. You can face serious penalties for using such images without permission. There are many sites which offer a selection of photos for use online. Some charge for this use and some don't. One popular way to find images that are free of charge is by searching Flickr.com creative commons. Flickr creative commons images allow use with varying degrees of restrictions.
4. Place photos properly in the layout of your post
Photos jammed in the middle of text that seems to be floating in space all by itself looks messy, disjointed and confusing. If you choose to position your photo in the center of your column, try to fill that space as much as possible. If you want to post a smaller photo, place it to the left or to the right of your text.
Tip: if your image is of a subject that is facing left or right, place your text on the side that your subject is facing. This serves to draw the reader's eye to your text rather than off the page.
5. Provide attribution w/ links for all photos
Always provide an attribution if you are using photos you haven't purchased that were taken by someone else. Spread the good karma and gain favor with the photographer by including a link to the website where you got the photo.
6. Large photos are not always a good idea
Large photos make your site look good. However, if you post very large photos, that may add to the time required to load your website page. Readers may lose interest and click to another site if your web page takes too long to load. Consider how wide your blog post column is when deciding on the size of the pictures you post. In general, I don't post photos that are more than 1/2 the width of my blog column.
7. Add your alt text for all photos you post
Alt text is a description of the photo that you provide for non-visual browsers. It allows users of such browsers to understand what the picture would look like if they could see it. A brief and clear description of your photo as alt text also helps your search engine rankings, as the images on your page promote and enhance your keywords.
To learn more handy tips, read Planner Tips: 3 More Ways to Keep Gadgets Charged on the Road and 5 Tips For Getting More Out of LinkedIn.
(Photo by tarynskye)