Jenise Fryatt serves as Social Media Strategist for Smarter Shift by The Conference Publishers. She has been involved in the event industry for more than 20 years as Co-Owner/ Marketing Director of Icon Presentations AV for events. An avid event industry and content marketing blogger, she provides consultation, coaching and gives presentations on social media strategy.

 The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.