If your event doesn’t have a blog, you might want to start one. It’s one more way for people to connect with your company and your event. And it doesn’t have to be anything complicated—some of the best blogs consist of a simple layout and short, easy-to-read posts. Think of your event blog as a creative way to promote your mobile app and dive a little deeper into the details. It also lets you offer your attendees extra support and guidance.

Which features will make your event or conference better for attendees? What would make a speaker want to present at your conference? Why would a sponsor want to support your event? Think of these questions as prompts for potential blog posts. If you want to keep it really simple, just focus on one feature every week until your event begins. Posting relevant content like this will encourage attendees to connect with your event early on. Your blog readers will soon realize why they need to download your event app if they understand all the benefits and results.

People might feel more comfortable and familiar with using your mobile event app if you post pictures of what it looks like and videos of how to use it. You could go through it step-by-step and explain how to use various features of the app before, during, and after your event. Think about your goals and the goals of everyone at your event. What do you want them to get out of it? Don’t just tell them—give them a clear visual through pictures and videos of your mobile event app.

A blog is also a good way to build your brand and reputation. How do you do this? You can match the tone of each blog post to the type of event. If it's a comic convention, your blog posts could consist of creative graphics and a fun, easygoing tone. If you're in the healthcare field and want to be seen as a thought leader, your tone could be more serious and educational. You can increase traffic to your blog by sharing posts on social media sites like Facebook and Twitter.

Last, but not least! Whether you have an event app, conference app, trade show app, or convention app, don’t forget to include the download link in a blog post once it’s live in the app store.