Of course it is! Okay, you probably figured we'd say that, but here are the facts. Smartphone purchases and app downloads are increasing every single day. People are spending significantly more time on their mobile devices and using mobile apps instead of mobile browsers. Proof: In 2011, more than 50% of Internet traffic was generated from mobile devices. More than 72 million people accessed social networking sites or blogs on their mobile device in August 2011; this was a 37% increase from the previous year. The social networking app audience grew 5x faster. And there's a lot more where that came from.
Since smartphones and tablets are spreading so fast, the opportunity for mobile advertising is growing just as quickly. In 2011, the global market for mobile advertising tripled in volume to 1.6 billion. Another reason it's worth it? It works. 42% of people click on a mobile ad once they see it, 35% will visit the advertiser's site, 32% search for more info on their phone, 49% make a purchase, and 27% actually call the business. Even with all these stats backing up mobile, 79% of large online advertisers don't have a mobile optimized site. If you want to get the most out of mobile, you need to make the full commitment.
Check out our Wednesday Webinar and learn how to attract more leads through this new marketing channel and how your sponsors can benefit from mobile advertising trends like the ones we mentioned above. Plus, see if you qualify for a free $50 Amazon gift card when you sign up.
