Remember when phones were used strictly for making phone calls? That was in the past—just like the popularity of PCs. Nowadays, more people use their smartphones to do just about everything. They browse the web, access social media, play games, and much more.

According to Business Insider, people are consuming a huge amount of content through mobile.

What this means for events: Making your website mobile-friendly is important, especially if you don’t have an app. If you want people to stay on and interact with your site, you need to make the content relevant and easy to find. In today’s mobile world, everything is fast and accessible. People don’t want to spend time searching for info or waiting for pages to load.

Mobile web usage has doubled every year since 2009. And it’s only going to keep growing. If you want to keep your customers (and gain new ones!), your website has to adapt.

But as event organizers, you know that planning and being prepared puts you in a better position for success. If you want to prepare for the mobile future, you’ll want your event to keep up with what attendees are interested in most—mobile apps.

Think about how many times you've heard, "there's an app for that."  It's because people spend more time on apps daily than they do browsing mobile websites.

Did you know app downloads from the Apple Store will hit 45 billion by the end of this year? Or that the game Angry Birds has had over one million downloads?

Knowing popular trends like these can help you improve your event and give attendees the kind of experience they want. For example, games are the biggest moneymakers for mobile apps. So, it only makes sense to include one in your event app.

How do you use your smartphone? What do you think attendees are looking for in a mobile app? Here are the top 3 ways we see attendees use mobile apps to enhance their event experience.