Gaining sponsors can be a tough challenge. It might feel like you're doing a lot of pushing and not getting anywhere. Your event needs momentum. A mobile app can give your event the boost it needs to get it running successfully.
Mobile gives sponsors the power to reach a lot more people in a shorter amount of time. If you show potential sponsors how going mobile gives them new advertising opportunities and more ways to be successful, they’ll stick with you and your event every single year. The better your event is, the more likely it is that companies will see the value in sponsoring your event.
Your attendees will have their phones close and they’ll be spending a lot of time in the mobile app before, during, and after the event. There are 5 popular ways for your sponsors to advertise via the mobile event app. Attendees can tap on these ads and be re-directed to all types of marketing material: websites, a PDF, social media pages, and so on. According to a survey from Proper Mobile Insights, nearly 3 in 4 mobile users say they fully pay attention to mobile ads.
Sponsors can let attendees know about one-time offers, limited promotions or exciting giveaways through push notifications. This is the only way for sponsors to engage with them directly on devices they use every day. Not only is this type of marketing less expensive, it’s also more effective--mobile coupons are used 10x more often than traditional print coupons.
Push notifications should be sent with a specific purpose and drive results--like interacting with more attendees, increasing sales, or generating business. Sponsors can plan these messages out in advance (like any good marketing strategy). They can also come up with an offer on the fly if they’re inspired by a competitor or have a good idea after talking to an attendee.
Sponsors can also let attendees know if they sponsored an event or social activity. Connecting with people is easy if it feels informal and not forced. Sponsors can achieve this through an in-app game like Click, where attendees are motivated and rewarded to visit sponsors and their booths. This is also an easy way for sponsors to increase branch reach in a subtle, yet effective way.
When the event is over, you can show sponsors useful metrics, like how many people clicked on their coupons. A mobile app gives you detailed analytics so you can help sponsors track and improve their marketing strategies. Not even the best print campaign can do that.
Learn more about what you can do to offset your app costs and gain sponsorships through our free eBook, Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption.