If it seems like everybody and their mom has a smartphone, it's because it's true. Out of 6.8 billion people in the world, nearly 25% have access to a computer. Over 75% own a mobile phone. Remember the PC revolution in the 1980s? Or how big the Internet became in the 1990s? With over 5 billion users worldwide, mobile is running laps around them both. Fast, powerful, and full of capabilities--that's mobile.
In the mobile plan for world domination, smartphones are spreading fast with Android and Apple leading the way. According to an infographic by go-gulf.com, there are 1 billion smartphone users worldwide. Even more impressively, it took tablets less than 2 years to reach what mobile did in 7. In 2010, 15 million tablets were sold. Tech experts predicted this number would triple in 2011; instead, over 70 million tablets were shipped. Though stats can vary and change quickly, there's no doubt that mobile adoption is on the rise.
Because people are never far from their phones (the average person checks their phone 150 times a day!), mobile has become a powerful tool for businesses to improve their marketing methods, promote their brand, strengthen relationships with existing customers, and make new connections much faster. Just think of your mobile strategy as a different platform with a lot more potential than print. The people attending your conference, tradeshow, or event use mobile apps every day. In fact, the average smartphone users has 65 apps on their phone and spends 77 minutes per day using apps.
Mobile is changing the way people all over the world access and share information. It's shaping their everyday experiences, including the ones they have at your event. A mobile event app can help out with all aspects of a conference, like engaging your attendees, showing off your speakers, generating leads for exhibitors, and promoting your sponsors. If you want everyone to get the most out of your event, bring it forward to the mobile future.
