The more social and shareable your event is, the more popular it will become. What’s the best way to go about this? Choose a mobile app company that focuses on developing features to enhance the event experience. We have 4 things you can do to get your event on the fast track to popular.

1.  Make it more social with an in-app game, like Click.

Think about the last dinner party you attended. Did the person hosting introduce you? Or were you left on your own to mingle? At events, we want attendees to be more engaged, but we don't always create ways for them to engage with each other. A game like Click is a good way to get people talking, form stronger connections, and create lasting memories. Plus, studies show that in-app games drive traffic to exhibitors' and sponsors' booths, improve networking, encourage conversations on social media, and more.

2. Focus on social sharing.

When friends and colleagues are at awesome events, you want to be there too, right? That’s why it’s important to make it easy for your attendees to share their experiences with their networks. The best way to empower your attendees is to give them the ability to share and generate content from within the event app. Social sharing on sites like Twitter and Facebook helps attendees spread the word and makes your event more relatable, more visible and more popular.

3. Keep people in the know with real-time updates and auto upload. 

Want people to get more value out of your event? Make sure they have instant access to everything your event has to offer. Any content you upload in the Event Center updates automatically within the app. This also makes planning super easy since you can add info any time---when you set up and confirm details before the event; make on-the-fly adjustments when unexpected things happen during the event; and add new content for extended value after the event.

You can also utilize push notifications to keep attendees connected and interested. Is there a book signing happening in the next 30 minutes? Is an exhibitor raffling off an iPad? Just send a push notification to promote exciting activities or limited-time offers.

4. Deliver a better experience with valuable metrics from the mobile event app.

A mobile app gives you quick, clear results you can see anytime and easily share with exhibitors, sponsors, and other people in your organization. These metrics track the actions and interests of your attendees so you can see which parts of the event were more popular. Was one session more successful than another? Did one exhibitor get more page views? Knowing this can help you improve next year's event. And the better your event is, the better sponsors you'll have.

Ready to make your event more popular? Learn more about why social features matter for events.