It used to be all about your event’s website. Now it’s all about your mobile event app. You can increase the popularity of both by promoting your event app on your website and linking to your website within your event app. And if you really want to drive traffic to your website, share it on social media.
But your main goal is to call attention to your mobile event app. The best way to do this is put it front and center so people don’t miss it. If people find your event through your organization’s home page, you’ll want to include a “download event app” button or a link that leads to your mobile app in the app store. Your event page is where you can post the download link and get more detailed with specific app features and benefits.
What are the features you want to hype? If you’re organizing a conference, you might want to build up the speakers and their presentations. If it’s a trade show, you might focus more on exhibitors and sponsors. Think about your audience and how you’d normally market your event to them. Encourage app usage by emphasizing specific content within the app they’d be interested in.
How will the app enhance the attendee experience? If there’s traveling involved, you could mention helpful app features like how to get to their hotel, check in at the event, or find a good restaurant nearby. Explain other benefits, like how they can find sessions and set their schedules. Did you include social features like Click in your conference app? Build excitement around Click early on by explaining how fun it’ll be for attendees.
It could be as simple as a bulleted list or checklist of app features--or you could break down each feature with a sentence or two explaining how it’ll benefit your attendees. The most important thing to focus on is linking to your mobile app and highlighting the features that will bring more value to your event.