Part of an organizer's job involves printing all the materials needed for an event. There's the schedule, the list of speakers, the area maps, and so on. Printing tons of documents over and over again can be a huge pain. A lot of time, effort, and money goes into your event, but a mobile app can help you use all three more wisely. A mobile app doesn’t require you to re-print your materials any time a change is made. In fact, you don't need to print any of your event materials because they're all contained within the app. Your attendees can access this info anytime they need it.
And what about last-minute updates that happen during the event? A mobile app makes it easy to quickly alert attendees who downloaded the event app. Push notifications are just like text messages, which typically have a 98% open rate. Mobile guarantees your attendees will be in the know at all times. Does your conference have hundreds (or thousands) of attendees? No matter the size of your event, mobile is the only way you can reach that many people so quickly. Since the average person checks their phone 150 times a day, you know they'll see your updates.
The Top 3 Reasons it's Better to Go Paperless
1. All the event information is within the app -- there’s no need to print materials for every attendee
2. Any updates or changes can be made through push notifications -- no more re-printing
3. Apps deliver concrete analytics -- you can’t get the same results with paper-based marketing
Because mobile advertising is more capable than print advertising, it has the ability to make your event a lot more valuable for attendees, speakers, exhibitors, and sponsors. Making your event better and saving money is a double-bonus that only mobile can do.