Building your brand's rep. Reaching more people. Connecting with customers one-on-one. Social media can do it all. Add mobile apps in the mix and it'll happen even faster. What does this mean for your events and conferences? Last December, 64 million smartphone users in the US accessed social networking sites and blogs through their mobile devices. And nearly 40 million of them used mobile apps to do it. An event app makes it easy for attendees to share content, their opinions, and their overall experience through the social media platforms they use every day.
These same smartphone users average over 700 social connections. Now you can reach hundreds of people through just one person at your event. Social media helps spread the word fast, especially since people usually trust their peers more than traditional media. It's like worth of mouth--only better. Your attendees want to tweet out that important presentation; they want to upload videos of a speaker to YouTube; they want to connect with their new friends on Facebook. By giving them the right tools, they can add more value to your event by generating content for you that would otherwise go unseen. A mobile app has the power to make all those moments more visible and more memorable.
If you show everyone at your event how they can benefit, they'll be on board. Your attendees will have an easier time networking and finding useful information. Your speakers will gain a bigger following by becoming more visible through social networks. Your speakers and exhibitors have more opportunities to build their brands and increase their leads. And it's all thanks to mobile apps, social media, and you--the event planner who brings it all together.
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