Is the shift to mobile advertising a risk? It might feel like a big leap into unfamiliar territory, but going mobile will only make your event more popular.

So how do you gain sponsors and make sure they stick with your event? Give them more ways to become successful. Maybe that means attracting new leads or increasing sales. Maybe it’s about building brand awareness. Whatever their goals are, a mobile app can do it all.

The global market for mobile advertising is growing quickly and it’s not slowing down anytime soon. It tripled to 1.6 billion in 2011 and is expected to reach over 5 billion in 2012. This fast-growing marketing channel means increased advertising opportunities for conference sponsors. Print materials can be powerful, but a mobile app will tell you much more about your marketing methods. Because people are never far from their phones, it’s the easiest and most effective way to reach out to potential customers and develop long-lasting relationships.

Want to know all the ways your sponsors could benefit from an event app? If you want to see what sort of inside secrets a CrowdCompass mobile app can tell you, check out this webinar tomorrow at 10am PST. As an experienced business attorney, Billy McGee is a pro at delivering mobile conference solutions and directing new business opportunities. Registration ends Tuesday, May 15, 10AM.

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