Want the new iPhone? Get in line. That’s what people all over the world did days before the iPhone 5 launched on September 21st. Some even posted ads on Craigslist asking for people to stand in their place—for a price, of course.
In just three days after the iPhone 5 launch, sales topped five million units. That’s one million more than last year’s version. And Apple could have sold more, if the demand wasn’t greater than their supply.
These record-breaking sales for the iPhone 5 have a huge impact on the event industry.
We all know that more and more people are purchasing smartphones. These same people are walking through your event with their iPhone or Android in hand. But it’s not just about having a smart device. It’s about the continued interest in a faster and more capable version that delivers a better experience.
This is the same reason why so many people prefer mobile apps over websites. A mobile app means no waiting for the information you want. All of it is stored in the app--just one touch away. It's not only more effective, it's also more fun to use. And when updates are needed, they happen quickly and in the background. All of these things result in a more valuable experience for the user.
If you want to grab the attention of your attendees, the best way to connect with them is through their mobile devices. Big businesses like Amazon offer apps because they want to keep their customers engaged. Even small businesses have followed suit.
Now more than ever, your event needs a mobile marketing strategy to keep up with (or surpass) the competition and meet the expectations of your attendees.
What steps are you taking to include mobile in your event planning? Check out these resources to help you get started.