London topped Cvent's’s first-ever Top 25 European Meeting Destinations list with an unrivaled combination of historical attractions, arts, entertainment, as well as a tremendous selection of hotels and event venues.
“We are delighted that London has been named the number one meeting destination in Europe by Cvent. This has been a great year for the city with amazing events including the European Society of Cardiology’s congress held at London’s ExCeL, Advertising Week Europe returning to the capital for the second year running and another hugely successful London Technology Week. The meetings and events industry is constantly evolving and we are thrilled to see that our strategy to keep London at the forefront of innovation is delivering significant returns for the city,” said Chris FJ Lynn, Vice President, North America & Emerging Markets – Business Tourism, London & Partners (pictured).
Cvent reviewed more than 2,500 European cities featured on its Cvent Supplier Network and ranked the cities based on a set of qualifying criteria consisting of (but not limited to) total room nights, awarded Requests For Proposals (RFPs), awarded room nights, and the percentage of qualified meeting venues to compile this first annual list of the Top 25 European Meeting Destinations.
Flynn cites “London's connectivity combined with the city's rich culture and heritage, its world-famous attractions and landmarks, its thriving tech, medical, creative and financial industries, and its wealth of fantastic venues, making it an exciting proposition for meeting organizers.” Additionally, Flynn feels London’s range “of the best hotels and venues in the world, combined with a vast selection of low-cost accommodation and innovative, cost-effective meetings venues” for this success.
The meetings industry is a top priority for London & Partners and Mayor Boris Johnson is a keen supporter of efforts to attract this market. On the horizon, London has several major hotel refurbishments plus a brand-new InterContinental opening at the O2 featuring 453 bedrooms, a conference centre with 20 multifunctional meeting rooms and a 3,000sqm ballroom, which will hold up to 3,000 delegates. Looking further ahead, huge infrastructure projects— the new Crossrail trains, plus a Tube extension of the northern line to Battersea, and beyond London the HS2 connection—will create even better connectivity across and around London.
Flynn adds, “One thing we have to overcome is the ‘been there done that’ viewpoint, and our challenge is to continue to raise awareness of all that has happened since the Olympic Games. London has so many new experiences to offer. You can get behind the scenes and see London like a local, visiting Borough Market, or going out of the centre to experience London’s many villages, such as Greenwich or Notting Hill. And even ‘wow’ moments such as private champagne and canapes as you take in the Crown Jewels are more affordable than you might think!”