Marketing Strategies for Event Planners

RFPs are a crucial part of any meeting and event professionals planning process. Strategically sourcing for venues helps meeting professionals get the best value for their client and realize the highest cost savings.

But as the lead times before an event decrease and the demands for savings from meeting professionals increase what does that mean for hotels? How are hotels adapting to increased RFPs and shorter lead times and how will that influence the negotiation process?

On Thursday, March 1, at 1:30 pm EST Cvent will be hosting a free, live videocast from our Corporate Meetings Summit on “Strategies to Get Your Meeting RFP Top Priority Attention.” During this interactive panel session senior leadership from top hotel chains will share tips and strategies to make your business more attractive to hotel suppliers in an increasingly crowded marketplace and give insight on how your next RFP can earn the “top of the stack” consideration.

The expert panel of executives will include:

·         Richard Harper, Executive Vice President Sales & Marketing, MGM Resorts

·         Eric Mannino, Executive Director, Sales Lead Generation, The Gaylord Entertainment Company

·         Gail Wargo, Vice President Sales-Global Accounts, Marriott International

·         Moderator: Dave Lutz, Managing Director, Velvet Chainsaw Consulting

During the 90 minute video cast, our experts will share their insights on the industry and how they view your RFPs and potential business. We will take live Q&A from the attendees in the room, as well as online, allowing both live and virtual attendees to benefit from the discussion. You don’t want to miss out on this videocast!

Sign-up for this free videocast with Cvent on March 1, 2012 Strategies to Get Your Meeting RFP Top Priority Attention.