Exhibitors count on event organizers to help them be successful. Trying to make long-lasting connections with potential customers in short amounts of time can be difficult when exhibitors are stuck behind a booth—especially when their booth isn’t located in a prime position.

Mobile apps help enhance and expand a company’s brand beyond their booth. It’s an easier and more effective way for exhibitors to connect with your attendees before, during, and after the event. Because mobile is measurable, exhibitors can track how many attendees view their info, look at products, and click on their website. They can put all of their marketing materials in your event app and update it at any moment. The best part? No one’s going to toss their phone in the trash.

Gamification also gives exhibitors a new way to connect with your attendees. Gamification is a growing trend that uses game-like conceps in non-game apps to promote customer engagement.  In 2011, tech research showed that a gamified service will become as important as Facebook, eBay, or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified app.

This is why we created Click—a photo-based scavenger hunt game that promotes friendly competition between attendees and motivates them to visit booths, talk to people, and become more involved. Gabe Zichermann, CEO of Gamification.com, has stated that “long-standing marketing techniques are now failing. People today are seeking more reward and more engagement from experiences than ever before.” Offering an in-app game like Click will set your event apart by turning it into a fun, social activity for your attendees.