Beginning in San Diego, Westin Rolls Out New Lobby Concept

Westin lobbyOn August 14, Westin Hotels & Resorts announced a new lobby concept that serves as a modern-day oasis for today’s demanding travelers. Westin’s new public space concept is currently on display at Westin Gaslamp Quarter in San Diego.

The concept features the Vertical Garden, a custom-designed "living wall" created by Westin’s Brand Design Team in partnership with Ambius, the premier global interior landscaping provider. Plants in the Vertical Garden are selected for their detoxifying, high-oxygen producing properties, which is expected to improve the overall air quality of the public space. Some of the systems are also designed with a UV filter, allowing for the use of grey water and therefore providing an even further positive impact to the environment over the life-span of the Vertical Garden.

Westin’s new lobby concept also provides guests opportunities to both work and play well through new zoning. The Dock is an active, adaptive space ideal for meetings, browsing the internet or engaging in conversation. Consisting of meeting tables designed with connectivity in mind, The Dock features conveniently located power outlets, integrated lighting and easy access to computers and printers. Thoughtfully designed seating zones have also been created to meet the needs of modern travelers, with power panels built into side tables for easy accessibility. Flexible spaces can easily transform to accommodate varying levels of interaction and intimacy, from semi-private meetings to casual gatherings with friends. New acoustic and architectural screens have also been added to improve sound control and help create a more intimate setting. Close to the new seating zones, a Grab & Go Cafe concept will vary at each property, ranging from an enclosed cafe space with a heavenly sky light and a central communal table to a transitional cafe/bar experience that adjusts to a lively, engaging lobby bar experience in the evening.

Westin’s new public space concept will continue to roll out at participating properties worldwide throughout 2013. Five additional hotels are slated to feature the new concept this year including Westin IndianapolisWestin Boston WaterfrontWestin BirminghamWestin Georgetown and Westin Bethesda.

For more information about Westin innovations, read Business Buzz: Westin’s New “Hives” Reinvent the Business Center. And search for Westin properties in the Cvent Supplier Network.

Photo: Business Wire

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