If you've been reading this blog, you'll know that Cvent launched CrowdCompass' first eBook, Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption. The eBook is downloadable for free here, or go to the App Store and download it for free.
According to Jeff Hurt, EVP, Education & Engagement at Velvet Chainsaw Consulting, "Your biggest concern should be how to launch your conference mobile app so it’s adopted fast and used frequently. Not whether you should have one or not."
As a guest author on the CrowdCompass blog, Hurt sums up the five key points for mobile engagement.
Read Hurt's post to learn more about the exciting opportunities of mobile technology on the CrowdCompass blog.