Now that the Apple has elevated technology to rock-concert status (with people standing in line for hours to buy the seemingly irresistible iPhone5), it's time to reflect on the mobile future of meeting events. Writes CrowdCompass' Kevin Long, "We all know that more and more people are purchasing smartphones. These same people are walking through your event with their iPhone or Android in hand."
If you're still not sure that having an app is for you, Long asks: "Did you know app downloads from the Apple Store will hit 45 billion by the end of this year? Or that the game Angry Birds has had over one million downloads?"
The point is: People are increasingly consulting their smartphone screens instead of their desktop monitors.
To learn how to harness the power of mobile, go to the CrowdCompass blog.