As everyone who reads the Cvent Blogs is aware, Cvent's eBook , Mobile App Marketing Playbook. A Guide to Increasing Mobile Event App Adoption is out and getting great world of mouth.

Unsure of where to find this great resource? Now you find it at the App Store. Just click here to receive a free download.

At CrowdCompass, they are seeing clients who properly plan and promote their apps receive 80% or higher download rates.

A few of the topics covered, include:

• What Attendees Expect in a Conference App
• Foundational Steps for Success
  (Spoiler alert: Adoption Drives Monetization)
• A Mobile App Roll-Out & Marketing Plan
• Tactics for Changing Behaviors from Print to Digital
• 10 Smart Moves: Your Adoption Acceleration Toolbox

This eBook also includes a Timeline & Checklist to help you launch your first conference mobile app and deliver a valuable, memorable experience to your attendees.

Read more about the exciting opportunities of mobile technology on the CrowdCompass blog.