Last week, Cvent launched CrowdCompass' first eBook, Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption. The eBook is downloadable for free.
As planners know, mobile apps are fast becoming a must-have on the planner checklist. However, organizations want to know that their app is supplying the most bang for the buck. This eBook demonstrates how, when marketed well, planners can expect to see more than 80% of attendees download and use a mobile app at conferences.
"The conference mobile app revolution is upon us and the next gen participant expects a mobile event app," said Kevin Long, Director of Marketing, at CrowdCompass. "However, it's not as easy as 'build it and they will come.' Conference organizers need to market their mobile event apps to drive adoption. This eBook is a great introduction for an organization looking to take the first step into mobile app adoption, and a handy 'playbook' for others looking to fine-tune their approach."
This incredibly useful eBook provides a forthright overview of industry expectations for mobile apps, while answering most - if not all - questions that planners might have, along with a timeline and checklist to help them launch their first conference mobile app.
Mobile App Marketing Playbook is a worthy companion to Cvent's Event Marketing 2.0: How to Boost Attendance Through Social Media. Download them both today and be at the top of your game.