The goal of surveying is information accrual. But how do we get to the end result?
Cvent Web Survey blogger Kathryn Calderone writes about utilizing VOC, or the “voice of the customer,” citing advice from marketing professional Tom Smith.
Fellow blogger Greg Timpany takes another tack; he suggests we leverage the unstructured data found in social media streams. (You see this often in questions appended to searches, such as “Did you find this answer helpful?”)
Providing the right platform for data mining is a tricky business. A FREE download of the Aberdeen Group's most recent study, Customer Feedback Management: Leveraging the Voice of the Customer to Amplify Business Results, can help outline steps and strategies for designing customer feedback methods.
Follow Cvent’s Web Survey blog for more data mining tips.