If you think that surveys are a method for outsourcing important decisions, think again. Surveys that go beyond the “Yes/No” poll yield the most valuable data; however, they also require the most consideration before and after the participants hit the submit button.

On the Web Survey blog, Greg Timpany demonstrates how to

• measure data twice in order to decide once
• assess and measure the level of participants’ knowledge
• “mystery-shop” your data

Need more guidance on how to get the most from your surveys? Check in regularly with the Cvent Survey Blog, or click here to attend a seminar that will teach you the basics of gathering business intelligence.