Posts by Donna Kastner

Donna helps event professionals improve revenue performance through her consultancy, Enlighten 123. Locking in on critical needs for top targeted segments, she works with clients to fine-tune their content marketing strategies, grow loyalty, and ultimately, create raving fans who appreciate how events accelerate their journey to better. Donna’s specialty on the Cvent blog is Meetings Innovation and she’s a frequent speaker at industry events, including PCMA Convening Leaders, IAEE Expo!Expo! and MPI World Education Congress. Previously, she served as VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting and Director, Learning & Development at Experient. Donna is also the founder of Retirepreneur.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Why Your Mobile App Must Live On Beyond the F2F Event

Event mobile apps are deep into the mainstream use stage, with more planners investigating options to tap advanced capabilities within the app to enrich attendee experiences even further. How hot is the mobile event app market? Take a look at these eye-opening stats from a recent benchmarks more

Scalable Sponsorships: Valuable Insight from a Savvy Investor

If you're involved with event sponsorship sales, fulfillment or renewals, I would encourage you to find six minutes to watch this video interview by EventMarketer, with sponsorship buyer Michelle Donovan at LG Electronics. There's a wealth of insight you can apply to strengthen your own more

Reframing Innovation to Imagine & Implement Breakthrough Ideas

I've been feasting on Wharton School broadcasts lately, both audio and video. They're sharing so much keen business insight, but this four-minute video interview with Speck Design CEO Elisa Jagerson had a major impact on me. Give it a watch. Then scroll down for more. Business Innovation more

6 Ways to Power Up "Save the Date" Event Messages

"Save the Date" is a widely used messaging tactic for event marketers. It's a smart way to give your event loyalists a heads-up on dates for your next big event. On the final day of the current live event, many event organizers will dial up anticipation and excitement by revealing the more

3 Smart Resources to Create Killer Event Marketing Headlines

Headlines are "Make or Break" moments for event marketers.  With content multiplying at warp speed these days, a powerful headline is your first ante in the audience attention game. Deliver a killer headline, coupled with hyper-relevant, high-value content and you'll win big. Deliver lackluster, more

Perfecting Your Event Mission Statement

While mission statements are often established at the organizational level, one could make a strong argument for drafting mission statements for your events.  After all, many who attend conferences or tradeshows aren't members of the associations hosting these events. Hence, they're not exposed more

To Dramatically Improve Event ROI, Adopt a Sales Mindset

While my career path hasn't exactly been linear, there are a few threads running through nearly every professional endeavor: Communicator Problem Solver Persuader Another word for that last one is Seller, but I hesitated in using that word, because it tends to trigger some pushback. "I'm not more

How Biases Prevent You From Finding Breakthrough Ideas

Confirmation bias is our innate tendency to seek out information to support our beliefs. In this 4-minute video, Dr. Bo Bennett helps us understand how this plays out, using a scenario many can relate to: changing cable vendors. If watching the video isn't possible at the moment, here's a summary more

Navigating Change Management Decisions Like a Pro

Some event professionals have operated for years and years following a strict set of objectives and guidelines. Negotiate best possible room rates, with a healthy dose of concessions Avoid attrition penalties at all costs Ditto on negotiating best rates with all other vendors Know and serve more

Scarcity Marketing to Increase Event Registrations

"You're invited to join us for a colossal, stupendous conference experience. So are thousands of others." When you're pitching your conference to the masses with little to no decision urgency, it's less appealing, right? It falls short on making the recipient feel special, understood, and more
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events