Posts by Donna Kastner

Donna serves as Vice President, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting, helping conference and tradeshow organizers to improve revenue performance, often through targeted attendance acquisition strategies, innovative sponsorships, and tech-enabled solutions. Here on the Cvent Event Planning Blog, Donna’s specialty is Meetings Innovation. Donna's a frequent speaker at industry events, including PCMA's Convening Leaders, MPI World Education Congress and IAEE's Expo! Expo! Prior to joining Velvet Chainsaw Consulting, Donna served as Director, Learning & Development at Experient. A native New Yorker, she now happily calls Cleveland, OH home.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.


The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Unpacking the Wealth of WOW Moments at Cvent CONNECT

Cvent CONNECT was such an off-the-charts, rewarding experience, it took me a week to unpack and reflect on all the gems. RELATED: 10 Reasons Why I Can't Wait to Attend Cvent CONNECT. As I scan the hashtag feed (#CventCONNECT), there's one category that's getting called out over and over: Networking. more

WOM: The Secret Sauce to Grow Event Attendance

The other day, I jumped on a print industry tweet chat where the topic was trade shows. The first question: How do you keep up on the latest and greatest tradeshows serving our industry? More than 50% of the tweet-chatters called out Word of Mouth (WOM) as their #1 source. Here are a few more

Bookshelf: 2015 Social Media Marketing Industry Report

Social Media Examiner just released its much-anticipated 2015 Social Media Marketing Industry Report. At 50+ pages, it's a valuable resource that merits a closer look, as you fine-tune your own event social media strategy. Now in its seventh edition, Social Media Examiner has assembled a wealth more

10 Reasons Why I Can't Wait to Attend Cvent CONNECT

The Cvent CONNECT conference is going to be an amazing experience for so many reasons, but here is why I can't wait to attend. 1. MGM Grand Hotel & Casino has four 30-story towers, 5,000+ guest rooms and an endless array of magnificent amenities that make it the perfect venue for the Cvent more

Delivering Experience: Seeing Your Conference Through a New Lens

A recent post by B2B sales coach and consultant S. Anthony Iannarino stuck with me for days.  In Delivering Experience, Iannarino shared a story about a dining experience with his wife at a "funky, cool, eclectic" restaurant they frequent. No sooner did they arrive and their drink orders more

How Cogent is Your Event Value Proposition?

Cogent is my new favorite word and it has strong relevance for our industry, particularly around the powers of persuasion. Here's more from Merriam-Webster: cogent (adjective) - having the power to persuade Synonyms: compelling, conclusive, convincing, persuasive, satisfying, strong, telling more

Leveraging FOMO to Boost Event Registrations

FOMO: Fear of Missing Out. Wikipedia describes it as "a pervasive apprehension that others might be having rewarding experiences from which one is absent." Does your conference spark FOMO thoughts for your audience? As they scan your agenda, are they seeing powerful and hyper-relevant more

Smart Conference Change Strategies that Deliver, Part 2

Are you mapping out event change initiatives for the next 12 months? Encountering a few change obstacles or change resisters? Or maybe you're looking to help your attendees tame the change monster.  Wherever your are on the change continuum, I would encourage you to find a few minutes to watch more

Smart Conference Change Strategies that Deliver, Part 1

"The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades."  - John P. Kotter While the degree and velocity of change varies from industry to industry, few match the change speed happening in more

Exhibitor: Does That Fit Today's Dynamic Event Environment?

Words matter. There's one word I've been mulling over quite a bit lately: EXHIBITOR A quick Google search reveals more about what comes to mind when we hear this word: A person who displays works of art or other items of interest at an exhibition To offer or expose to view; present for inspection more
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events