Posts by Donna Kastner

Donna helps event professionals improve revenue performance through her consultancy, Enlighten 123. Locking in on critical needs for top targeted segments, she works with clients to fine-tune their content marketing strategies, grow loyalty, and ultimately, create raving fans who appreciate how events accelerate their journey to better. Donna’s specialty on the Cvent blog is Meetings Innovation and she’s a frequent speaker at industry events, including PCMA Convening Leaders, IAEE Expo!Expo! and MPI World Education Congress. Previously, she served as VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting and Director, Learning & Development at Experient. Donna is also the founder of Retirepreneur.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Event Brand Advocacy: Tapping Your Internal Cheerleaders

Gather a group of marketers to discuss brand advocacy strategy and it's a safe bet that before long, someone will start compiling a list of industry influencers. Professional speakers, bloggers, industry SMEs, etc. Those are many of the usual suspects, but there's one advocacy group that often gets...read more

Your Conference Flock Craves More Bellwether Encounters

In ancient times, bellwether referred to the practice of belling the lead sheep of the flock. The sound of the bell kept the flock from meandering. It helped them move faster and kept them away from perilous detours. Considering the speed of change going on across many industries, we are in...read more

Event Marketing: Optimizing Owned, Earned & Paid Media

Increasing attendance is a challenge for many event organizers. And no sooner do you figure out how to leverage social media channels effectively and somebody changes the rules. Suddenly, you're back to square one, scouting out new strategies and tactics for your event marketing toolbox....read more

Unpacking the Wealth of WOW Moments at Cvent CONNECT

Cvent CONNECT was such an off-the-charts, rewarding experience, it took me a week to unpack and reflect on all the gems. RELATED: 10 Reasons Why I Can't Wait to Attend Cvent CONNECT. As I scan the hashtag feed (#CventCONNECT), there's one category that's getting called out over and over: Networking. ...read more

WOM: The Secret Sauce to Grow Event Attendance

The other day, I jumped on a print industry tweet chat where the topic was trade shows. The first question: How do you keep up on the latest and greatest tradeshows serving our industry? More than 50% of the tweet-chatters called out Word of Mouth (WOM) as their #1 source. Here are a few more...read more

Bookshelf: 2015 Social Media Marketing Industry Report

Social Media Examiner just released its much-anticipated 2015 Social Media Marketing Industry Report. At 50+ pages, it's a valuable resource that merits a closer look, as you fine-tune your own event social media strategy. Now in its seventh edition, Social Media Examiner has assembled a wealth of...read more

10 Reasons Why I Can't Wait to Attend Cvent CONNECT

The Cvent CONNECT conference is going to be an amazing experience for so many reasons, but here is why I can't wait to attend. 1. MGM Grand Hotel & Casino has four 30-story towers, 5,000+ guest rooms and an endless array of magnificent amenities that make it the perfect venue for the Cvent CONNECT...read more

Delivering Experience: Seeing Your Conference Through a New Lens

A recent post by B2B sales coach and consultant S. Anthony Iannarino stuck with me for days.  In Delivering Experience, Iannarino shared a story about a dining experience with his wife at a "funky, cool, eclectic" restaurant they frequent. No sooner did they arrive and their drink orders were...read more

How Cogent is Your Event Value Proposition?

Cogent is my new favorite word and it has strong relevance for our industry, particularly around the powers of persuasion. Here's more from Merriam-Webster: cogent (adjective) - having the power to persuade Synonyms: compelling, conclusive, convincing, persuasive, satisfying, strong, telling Related...read more

Leveraging FOMO to Boost Event Registrations

FOMO: Fear of Missing Out. Wikipedia describes it as "a pervasive apprehension that others might be having rewarding experiences from which one is absent." Does your conference spark FOMO thoughts for your audience? As they scan your agenda, are they seeing powerful and hyper-relevant learning...read more
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