Posts by Donna Kastner

Donna serves as Vice President, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting, helping conference and tradeshow organizers to improve revenue performance, often through targeted attendance acquisition strategies, innovative sponsorships, and tech-enabled solutions. Here on the Cvent Event Planning Blog, Donna’s specialty is Meetings Innovation. Donna's a frequent speaker at industry events, including PCMA's Convening Leaders, MPI World Education Congress and IAEE's Expo! Expo! Prior to joining Velvet Chainsaw Consulting, Donna served as Director, Learning & Development at Experient. A native New Yorker, she now happily calls Cleveland, OH home.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.


The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Smart Conference Change Strategies that Deliver, Part 2

Are you mapping out event change initiatives for the next 12 months? Encountering a few change obstacles or change resisters? Or maybe you're looking to help your attendees tame the change monster.  Wherever your are on the change continuum, I would encourage you to find a few minutes to watch more

Smart Conference Change Strategies that Deliver, Part 1

"The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades."  - John P. Kotter While the degree and velocity of change varies from industry to industry, few match the change speed happening in more

Exhibitor: Does That Fit Today's Dynamic Event Environment?

Words matter. There's one word I've been mulling over quite a bit lately: EXHIBITOR A quick Google search reveals more about what comes to mind when we hear this word: A person who displays works of art or other items of interest at an exhibition To offer or expose to view; present for inspection more

Event Mobile Apps Built for High Attendee Usage

Most event planners have taken the mobile app leap. Some are several cycles deep into this exciting, new digital engagement platform. A well designed mobile app should be an easy, nimble, go-to tool that your attendees can't get enough of - yet with technology advancing quickly, delivering on more

Conference WOW Moments Require Constant Reinvention

Your mighty event team managed to transform a "what if?" idea into a five-star, conference greatest hit. The attendee WOW factor was off the charts. This big moment gave your brand a major boost, with social share ripples hitting many more who didn't attend, but wish they had. Everyone's more

Optimizing Your Event Schedule for Larks, Owls & Hummingbirds

According to Michael Smolensky and Lynne Lamberg,  authors of the book, The Body Clock to Better Health... Approximately 10% of us are larks, those "up at the crack of dawn" folks who enjoy their best moments (and best thinking) in the morning. Another 20% are owls, preferring to start their day more

1st Tablet Sales Dip: Time to Double-Down on Mobile Event Apps

You knew this day would come. Tablet sales have been rising fast since market inception (2010 when Apple introduced the iPad), but this marks the first time ever that there's been a sales dip. According to recent stats released by IDC, from October through December 2014, Apple et al shipped more

3 More Ways to Capture Richer & More Actionable Event Feedback

Sometimes, we rely on session evaluations and post-event surveys as our sole feedback channels. While these methods provide a solid framework, they're ignored by some people. Surveys also tend to attract the extremes -- the people who loved your event and the people who have major gripes about more

Could Crowdfunded Sponsorships Work for Your Event?

This event sponsorship idea was inspired by a Newcastle Super Bowl ad, where 37 brands enjoyed varying degrees of exposure in 60-second commercial. Gotta love the clever ways they worked in product placement. Take a look: Brilliant idea and entertaining to boot, but this "Band of Brands" was a more

Facebook Fans: The Secret to Increasing Your Event Attendance

The heat is on. You're spotting more events competing for your audience. When this happens, what do many event marketers do? They scout out new lists and segments to pursue. New people to court via digital channels to earn more looks, likes, clicks... and ultimately, more registration YES decisions. more
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