Posts by Donna Kastner

Donna serves as Vice President, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting, helping conference and tradeshow organizers to improve revenue performance, often through targeted attendance acquisition strategies, innovative sponsorships, and tech-enabled solutions. Here on the Cvent Event Planning Blog, Donna’s specialty is Meetings Innovation. Donna's a frequent speaker at industry events, including PCMA's Convening Leaders, MPI World Education Congress and IAEE's Expo! Expo! Prior to joining Velvet Chainsaw Consulting, Donna served as Director, Learning & Development at Experient. A native New Yorker, she now happily calls Cleveland, OH home.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.


The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

1st Tablet Sales Dip: Time to Double-Down on Mobile Event Apps

You knew this day would come. Tablet sales have been rising fast since market inception (2010 when Apple introduced the iPad), but this marks the first time ever that there's been a sales dip. According to recent stats released by IDC, from October through December 2014, Apple et al shipped more

3 More Ways to Capture Richer & More Actionable Event Feedback

Sometimes, we rely on session evaluations and post-event surveys as our sole feedback channels. While these methods provide a solid framework, they're ignored by some people. Surveys also tend to attract the extremes -- the people who loved your event and the people who have major gripes about more

Could Crowdfunded Sponsorships Work for Your Event?

This event sponsorship idea was inspired by a Newcastle Super Bowl ad, where 37 brands enjoyed varying degrees of exposure in 60-second commercial. Gotta love the clever ways they worked in product placement. Take a look: Brilliant idea and entertaining to boot, but this "Band of Brands" was a more

Facebook Fans: The Secret to Increasing Your Event Attendance

The heat is on. You're spotting more events competing for your audience. When this happens, what do many event marketers do? They scout out new lists and segments to pursue. New people to court via digital channels to earn more looks, likes, clicks... and ultimately, more registration YES decisions. more

Event Marketing: The Power of Personas

Does your event marketing toolkit include personas? If so, stick around. We'll dig into how to leverage this tool more effectively to boost registrations and grow attendance loyalty. For those not as familiar with personas, here's a quick lesson... Personas help us better understand the needs, more

Calling An Audible Onsite to Improve the Attendee Experience

Call an audible. It's a phrase that originated in football circles. As the quarterback moves to the line of scrimmage, if he notices an unexpected defensive line-up, he would call an audible to communicate a new play to his team on the fly. Now let's consider the unexpected things that might more

Capitalizing on the Surge in Event Sponsorships

IEG leads the way in analyzing the sponsorship market. Here are a few highlights from their latest The State of Association Sponsorship survey: 75% of respondents reported an increase in sponsorship revenue in 2013. While sponsors seek more ROI support, there are staffing challenges. 23% have more

More Wi-Fi? More Mobile App Use? Think Sponsorship

A client recently declared, "Wi-Fi is becoming more important to our attendees than food." Consider these recent stats, gleaned from 50 Incredible WiFi Tech Statistics That Businesses Must Know:  By the end of 2013, there were more mobile devices than people on earth. (SAP) WiFi speeds more

Giving Thanks: The Power of Handwritten Thank You Notes

From 2001 through 2011, Douglas Conant served as CEO & President of the Campbell Soup Company. During his tenure, Conant helped orchestrate a magnificent performance turnaround, taking the company from one of the worst performing on the Fortune 500 list to among the best. Conant was laser focused more

Book Shelf: Valuable Insight for 2015 Social Media Marketing Decisions

If you're operating on a calendar year, you're likely knee deep in mapping out plans (and budgets) for 2015. With attendance acquisition and loyalty at the core of any successful conference program, how's your social media strategy shaping up? This marketing category can be daunting as more
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