But are we making best use of all this great learning content, before, during, AND after the big event?
Even the scraps that hit the conference show floor?
Content Curation as an Event Value Driver
To paraphrase wisdom from conference learning aficionado Jeff Hurt, nobody's gonna be talking about how smooth the logistics were at your last conference event. Few will recall the culinary masterpieces at your luncheon, either. HOWEVER, if you manage to make them smarter. If you manage to connect your attendees with the RIGHT people and help them work faster/better/cheaper, now that's a discussion that could go on for months, with event ROI you can take to the bank.
The $64,000 Conference Question: How will this event drive more & better revenues for our organization? (That's the question the boss will ask when attendees seek approval to attend your conference.)
As you grow in this role as Event Content Curator, here are four concepts to embrace to build a strong learning delivery machine:
- Capture: With so many rich multi-media capture tools at our fingertips, it's getting easier to collect and archive master files of learning conversations. Don't miss your best archivists -- the attendees, themselves. Encourage everyone to tweet "aha" discoveries using hashtags. Create a web portal for lengthier commentary and exchanges, too.
- Edit: Invest time to glean the most valuable nuggets and serve them up in bite-sized chunks, one piece at a time. How about a series of 2-minute videos that weave together to form something no one else can match? How about a Cliff-Notes outline of key discussion points from workshops?
- Catalog: You pushed out an intriguing piece on December 14th, but I may not need this information until February. How will I find it? Don't make attendees dig through your content "junk drawer" to find what they need. Think through how you might catalog these golden nuggets for easy, just-in-time access. Then remind your attendees regularly that this valuable resource is just one click away.
- Remix: If you've invested time in items 1, 2, & 3, here's where things really cook. You now have a learning "smorgasbord" where you can mix new combos to refresh and apply key learnings. Make sure this knowledge feast includes a nice mix of documents, audio, video, and more. How about pulling together soundbites & stats to design Infographics? Follow-up webinars? How about a series of small group web discussions (Google+ Hangouts?)
Don't forget those important discussion points raised during pre- and post-event content planning meetings. How did you select your speakers? Which speakers almost made the cut? Do they have content worthy of a closer look after your event? How might you introduce new insight (breaking news) to drive learning value even higher?
For breakouts, how about presenting attendees with info from sessions they DIDN'T get a chance to see? Leverage data to customize what you deliver: "You attended the XYZ workshop. We think you might be interested in this 5-minute interview with Sam Brown, who led a workshop on..."
Do this well and your event audience will follow you anywhere. They'll also bring others!
Interested in learning more about Cvent? Check out Cvent's event management software.