Welcome to Super Tuesday.
Politics is a bumpy track. Candidates walk a fuzzy line, where values and beliefs often clash with strategy and spin.
THE CHALLENGE: Appeal to moderates, where audiences are larger, but preferences and decision drivers are less clearly defined and/or inconsistent? Or move to the extremes, where crowds tend to be smaller, but positions are more in lock-step alignment?
Which got me to think about today's conference event audience...
A few questions to ponder:
Are attendees applying the same decision criteria today as they did just a few years ago when "electing" to attend your annual conference event?
Are they easily swayed by others? When this happens, do they flip-flop or hold firm on decisions about your conference event?
When challenged, can they clearly articulate their position and reasons WHY they elect attend your conference event? Or not attend? Or go rogue with a "write-in" choice?
Does your conference content and agenda appeal to the moderates, the extremists, or both? How can you be certain? How reliable is your exit polling data?
Are "PACs" forming to challenge your event value proposition and platform? Any "lobbyists" trying to woo and gain favor with your A-List attendees?
If the media started snooping around social media channels, how many unhappy attendees would they find? How many raving fans would they find?
- How smooth and seamless are your registration & housing systems? Are they "hanging chad" disasters or smooth, high-tech dreams? How many recounts does it take to get an accurate count on room block fulfillment?
Is it time to have a "Super Tuesday" for event strategies?