From the Twitter Lab: You Are What You Tweet

You Are What You TweetTwitter continues to be an incredible info source for me. At least a couple of times each day, I hop on for a few minutes and scan the Twitter stream for ideas, insight and industry updates. 

Though still testing and perfecting my game, here are a few observations:

  • Lurkers far outnumber Tweeters.
    The Twitter stream moves fast. If you're putting something helpful out there, don't despair if you're not getting retweets. People are listening, lurking and clicking.
  • Go-Givers rule.
    While the stream is loaded with spammy self-promoters (BLOCK), those who provide helpful info earn more eyes, more clicks... and yes, with time, more new business. I've heard many success stories and I have a few of my own.
  • Short, powerful & intriguing headlines catch more eyes (& clicks).
    S. Anthony Iannarino (@iannarino) is outstanding at this. Go read his tweets and learn from the master.
  • Dashboards make you smarter in half the time.
    HootSuite, TweetDeck and Seesmic are three good ones and they're free.
  • Txt Spk Not So Gr8
    Only 140 characters and they go fast. Still, unless you're marketing to millennials, buy a few vowels.
  • Forget 140 characters -- say it in 120.
    You'll be more retweetable.
  • Over-the-top hype is another credibility killer.
    Infomercial speak won't get you the right attention.
  • A dash of humor works wonders.
    Don't overdo it, unless you're a stand-up comic. Then, go all in.
  • Twitter makes me a better writer.
    Twitter is training my brain to think in shorter sound bytes. Crisp, concise and compelling -- that's the ticket.
  • You are what you tweet.
    I just read through my recent tweets. Some are good, while a few others fall short. Keep testing and perfecting. We're all figuring this out together in the Twitter learning lab.

PS: Consume wisely!

Want more Twitter insight? Check out these Cvent blog posts: How to Keep Your Tweets Short & Sweet and 5 Twitter Chats for Event Professionals.

(photo by clevercupcakes via Flickr)

blog comments powered by Disqus
Hilton Anaheim
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events