One day a client who called into Cvent's Customer Care line had a question regarding emails. While we were fixing the issue, I noticed something strange on her settings for all of her event invitation emails: the automatic send time was set to be midnight on the date she designated for them to go out to her invitees.
When I noticed this odd choice of an automatic send time, I asked the client why she wanted her emails to go out at midnight. She replied that sending emails out in the middle of the night was actually intentional. She wanted her emails to arrive in her invitees’ inboxes at midnight because she wanted them to think that she was up working all night on the event. She thought that this fact would make the invitees feel pity on her, and therefore be more likely to register for her event!
I had to give it to her, it was a creative plan; however, I did have some advice for a better option. I explained a best practice tip that we always recommend: send out emails mid-week, mid-day. This way your emails have the best chance of being read by your invitees because the emails will arrive in a clean inbox, not overloaded from the weekend or the night before. Once I explained this, she was more than happy to change her send by date and time in order to get the best response rate from her invitees.
When I noticed this odd choice of an automatic send time, I asked the client why she wanted her emails to go out at midnight. She replied that sending emails out in the middle of the night was actually intentional. She wanted her emails to arrive in her invitees’ inboxes at midnight because she wanted them to think that she was up working all night on the event. She thought that this fact would make the invitees feel pity on her, and therefore be more likely to register for her event!
I had to give it to her, it was a creative plan; however, I did have some advice for a better option. I explained a best practice tip that we always recommend: send out emails mid-week, mid-day. This way your emails have the best chance of being read by your invitees because the emails will arrive in a clean inbox, not overloaded from the weekend or the night before. Once I explained this, she was more than happy to change her send by date and time in order to get the best response rate from her invitees.
Subscribe to this blog by RSS
Powered by Compendium Blogware
