Meetings

Cvent is excited to announce a strategic partnership with Hilton Hotels Corporation! Hilton has guaranteed enhanced search placement on the Cvent Supplier Network, positioning the brand to capture immediate group business leads for its hotels.

"Over the past year, Cvent has emerged as the leading group business lead channel. This partnership is a key part of our group business strategy and we felt it was imperative for our Hilton brands to have maximum exposure to the Cvent planner audience," says Robert Scypinski, vice president of sales for the Americas. "Cvent is providing Hilton brands the opportunity to reach a new target market.

"Our Hilton hotels, including the Doubletree, Embassy Suites, Conrad, Waldorf Astoria and Hilton Garden Inn brands, will ensure accurate and timely responses to these requests for proposals. In addition, Hilton will offer promotions to the Cvent meeting planner audience."

Thousands of qualified meeting planners use the Cvent Supplier Network to send group business electronic Requests for Proposals (RFPs). Additionally, 89 percent of the Cvent Supplier Network electronic RFPs are for meetings and events occurring within the next 12 months.

"So far in 2009, electronic RFPs on the Cvent Supplier Network averaged 237 total sleeping rooms, with 83 on peak room nights. Over 77% of this RFP flow included requests for sleeping rooms and/or meeting space," says Chuck Ghoorah, Cvent executive vice president of sales and marketing. "Hilton has recognized Cvent as the gateway to an untapped revenue stream in group business and established a strong presence on the Supplier Network. In return, our meeting planners will benefit from having direct access to Hilton's collection of quality meeting hotels."

As a part of the partnership launch, Hilton's first Cvent Supplier Network promotion will include the "Book and Save" offer. All Cvent Supplier Network planners who send their eRFPs before March 31, 2010, will be eligible for this promotion.

Read more about the Cvent-Hilton partnership.