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Branding should be at the forefront of every event planner's mind as they coordinate an event from start to finish. The event invitation emails, website, collateral—it should all have a consistent, polished look. Quality event branding not only makes your event look more professional, it also makes it easier to tie your event into other marketing strategies.

Cvent does its best to help event planners with their event branding efforts. One unique feature we offer is branded URLs for your events.

Brand URLs offer several benefits to planners. For example, they:

• Make it easier for attendees to remember your web address

• Improve your event websites rank in search engines

• Establish consistency between your event and company or association

Event planners can create branded URLs in Cvent that include the company name or even the title of the event itself. For more information on branded URLs and Cvent's branding package, contact Customer Care.