Meetings

Perhaps you're worried about the cost of investing in online event management software because your organization charges little or no money for its events. No matter the price (or lack thereof) associated with your events, you shouldn't let it hold you back from reaping the benefits of a great online system - so let's look at a new way to work around some seemingly unavoidable expenses.

Among the numerous industries Cvent works with: corporations, associations, universities, non-profits, government and independent planners, many rely on sponsors for support - whether it be financial help or through the provision of products and services.

Many of our clients have taken advantage of this situation by tapping into their sponsors to further cover event costs. How? They charge them more money in exchange for more exposure!

Think of it as selling "electronic real estate." As a planner, you can use Cvent's capabilities with email invites and event websites to generate this additional revenue. For example, you can require sponsors pay a higher price to have their logos displayed on every event-related email or placed prominently at the top of the "Sponsors" page you create on your event website.

Or you can "sell a survey question" in a pre- or post-event survey (think about selling multiple questions if you have multiple sponsors).

Just check out this sample event Cvent did for a real client to see how SCW Fitness Education leveraged its sponsors!

Slowly but surely, your sponsors are realizing that there exists a two-way street and that they benefit from getting their name advertised throughout the entire registration process as well as on the day of the actual event.

So don't be afraid to leverage those who are already willing to help your organization - just approach it in a smart way and be prepared to defend your request with reasons why it's smart for them to get as much time in the spotlight as possible.