You probably hear the words Social Media as often as you do the words "hello," "good-bye" and "thank you" combined. It's the wave of the future (which is already here!). Here's how to add a little social media to your trade shows:
Promote your event and expo with an event blog. Keep content fresh, which allows attendees to get better search results. Two blog sites are WordPress and Tumblr.
Comment on other blogs, forums, message board, tweets, etc. and then link your message back to your own event, even using your event hashtag. Remember, you'll want to respond to comments on your own blog, too.
Post event photos online at sites such as Flickr and other online sources (even the event web site and your company site). Tag them with your keywords and event names.
At the expo, provide charging stations, Wi-Fi spots and lounge areas complimentary that allow attendees and exhibitors to communicate.
On your brochures, displays, signage, just about anywhere you can include a QR code (a small UPC like code that someone scans with a smartphone to be taken to a website).
Use LED signs that allow you to show whatever twitter streams you want. One such display is Twisplays.
Now, sit back and watch the attendees and exhibitors get business done.
For more information about using social media to market events, download this Cvent eBook.