What's New

When Should You Shift Your Mobile Strategy?
Sometimes when we are developing our mobile strategy, we get into a rut. This is when you should consider shifting your strategy just a little, and find new ways to use the mobile channel...Read More >
Planner Smarts: How to Save Hundreds on Ground Transportation
When traveling on business, for most planners, time is of the essence. Getting from the airport into town is all about speed, and that usually means hailing a taxi. However, with so...Read More >

Mobile Posts

When Should You Shift Your Mobile Strategy?
Sometimes when we are developing our mobile strategy, we get into a rut. This is when you should consider shifting your strategy just a little, and find new ways to use the mobile channel...Read More >
Avoid these Mobile Event App Pet Peeves
Serving events for years, I’ve marveled at how more and more technology has been blended into the event experience over time. Mobile event apps are one of those marvels that eliminate confusion, cost...Read More >

What's New

When Should You Shift Your Mobile Strategy?
Sometimes when we are developing our mobile strategy, we get into a rut. This is when you should consider shifting your strategy just a little, and find new ways to use the mobile channel effectively.   Audio as important as video: You are most...
Avoid these Mobile Event App Pet Peeves
Serving events for years, I’ve marveled at how more and more technology has been blended into the event experience over time. Mobile event apps are one of those marvels that eliminate confusion, cost and clutter, while at the same time...
The Most Important Question to Answer when Developing an Event App
You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for...
When Should You Shift Your Mobile Strategy?
Sometimes when we are developing our mobile strategy, we get into a rut. This is when you should consider shifting your strategy just a little, and find new ways to use the mobile channel effectively.   Audio as important as video: You are most...
Avoid these Mobile Event App Pet Peeves
Serving events for years, I’ve marveled at how more and more technology has been blended into the event experience over time. Mobile event apps are one of those marvels that eliminate confusion, cost and clutter, while at the same time...
The Most Important Question to Answer when Developing an Event App
You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for...
Why Go Mobile Webinar: 5 Tips from an Event Planner
Our recent webinar, Why Go Mobile, focused on mobile trends you should bring back to your organization and its events. While we always have plenty to say on the topic of mobile apps for events, our guest speaker had an interesting story to share....
CrowdCompass Launches a New e-Book — Mobile Apps for Events: Now it’s Personal
CrowdCompass by Cvent has had the privilege of working with thousands of events. During the last several years, they’ve watched as mobile devices became entwined with attendees’ daily lives. This has raised expectations as to how a mobile event app...
How to Personalize Your Event Marketing for Mobile Device Users
I recently read Michael Brenner’s article titled “The Secret To A Better Customer Experience” , and it got me thinking. In the article, Brenner talks about how SAP personalizes their banner ad click-through experience. Instead of clicking on a banner...

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