What's New

Plan Smart: 5 Ways to Protect Your ID on the Road
In the planning business, dropping into a far-flung city for a quick meeting or site survey is just another day at the office. However, in the fog of pre-dawn check-ins, TSA pat-downs and valuables...Read More >
Luxury Ski Resorts....With a Tropical Twist
For corporate groups with a mixture of ski buffs and armchair athletes, finding a resort that hits the mark for everyone can be challenging. We've combed the Internet for a couple of examples that...Read More >

Mobile Posts

The Route to Mobile Event App ROI [Infographic]
Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download...Read More >
3 Tips On When To Update Your App Features
Hopefully you read my last blog post on things to consider for app development. It may surprise you that on average, most apps do not make it past the 30 day mark.  One way to keep your app being used...Read More >

What's New

The Route to Mobile Event App ROI [Infographic]
Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event....
3 Tips On When To Update Your App Features
Hopefully you read my last blog post on things to consider for app development. It may surprise you that on average, most apps do not make it past the 30 day mark.  One way to keep your app being used is to update the user functionality to keep it...
3 Ways To Add Instagramable Moments To Your Event
In an earlier post, we looked at the social media platforms currently being used by our next generation of attendees. Knowing about these platforms is valuable to the event organizer. Knowing how people are using these platforms is equally important....
The Route to Mobile Event App ROI [Infographic]
Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event....
3 Tips On When To Update Your App Features
Hopefully you read my last blog post on things to consider for app development. It may surprise you that on average, most apps do not make it past the 30 day mark.  One way to keep your app being used is to update the user functionality to keep it...
3 Ways To Add Instagramable Moments To Your Event
In an earlier post, we looked at the social media platforms currently being used by our next generation of attendees. Knowing about these platforms is valuable to the event organizer. Knowing how people are using these platforms is equally important....
3 Things To Consider For App Development
So, you have decided to join the over 1 million apps out there, and develop a new app for your event. Great, but how do you get started? Here are a few things to consider when you are developing your app.   What are you trying to solve?  The app...
Are You Hip Enough To Attract a Younger Audience?
Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not...
3 Additions For Your Digital Strategy
You may think you know what digital elements you should add to your marketing strategy, but there may be a few you haven't thought to add. Check out these three additions for any digital strategy.  Creating context as well as content: In a...

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