What's New

Sizzling Start for Ignite Business Expo
What does it take to design an event that sparkles from the start? On Tuesday night, Ignite Magazine demonstrated this in style at its reception for 150 Ignit4 Business Expo hosted buyers at...Read More >
Applying the Puppy Dog Close to Conference Upsells
I was reminded of  The Puppy Dog Close the other day. It's a classic sales move that goes something like this... A family visits the local pet shop. The kids immediately head for the puppies and in no...Read More >

Mobile Posts

A Strategic Approach to Event Technology Selection
I speak to many groups of meeting and event planners who are trying to figure out what technology to implement at their next meeting. Some planners want to incorporate social media into...Read More >
We are Mobile, but We Eat Data for Breakfast! (Part 2 of Connected Smartly)
If you’re like me (and 6 billion other people in the world), you are connected to the world via your mobile device. You pay bills, board airplanes, video conference with your kids (did you ever think...Read More >

What's New

A Strategic Approach to Event Technology Selection
I speak to many groups of meeting and event planners who are trying to figure out what technology to implement at their next meeting. Some planners want to incorporate social media into their conferences, but fear attendees will reject it. There are...
We are Mobile, but We Eat Data for Breakfast! (Part 2 of Connected Smartly)
If you’re like me (and 6 billion other people in the world), you are connected to the world via your mobile device. You pay bills, board airplanes, video conference with your kids (did you ever think you’d have the Jetson video phone in the palm of...
Will Wearable Technology Be the Next Mobile Event Apps Frontier?
A favorite scene in the movie Star Trek: First Contact is when the Borg Queen explains how she and the collective seek to better themselves by assimilating other cultures and technologies into their anatomy and culture “to bring them closer to...
A Strategic Approach to Event Technology Selection
I speak to many groups of meeting and event planners who are trying to figure out what technology to implement at their next meeting. Some planners want to incorporate social media into their conferences, but fear attendees will reject it. There are...
We are Mobile, but We Eat Data for Breakfast! (Part 2 of Connected Smartly)
If you’re like me (and 6 billion other people in the world), you are connected to the world via your mobile device. You pay bills, board airplanes, video conference with your kids (did you ever think you’d have the Jetson video phone in the palm of...
Will Wearable Technology Be the Next Mobile Event Apps Frontier?
A favorite scene in the movie Star Trek: First Contact is when the Borg Queen explains how she and the collective seek to better themselves by assimilating other cultures and technologies into their anatomy and culture “to bring them closer to...
Should You Prepare for a Phablet Future?
It's not quite a phone. Not quite a tablet. Enter the phablet, a hybrid mobile device that's larger than a phone, but not as large as a standard tablet. Sounds like the perfect marriage of function and form, right? Not so fast. As suggested in the...
We are Mobile…but How Do We Stay that Way? (Part 1 of Connected Smartly)
In most of the classes that I teach, I ask the attendees to give me a show of hands for how many have at least two mobile communications devices on them. Over the course of the last year, I have seen that number double. And the amount of people...
5 Tips to Incorporating Technology into Your Booth
Technology is something that many trade show managers want to incorporate into the booth. But with so many choices for technology, what should you consider? Here are five tips to help you make the right choice for your particular show. Think of...

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