Montreal Events

For an upcoming event, one of Cvent's clients was targeting her marketing to government officials in Canada as well as to a select group of professionals, and her registration fees were fairly expensive. She also wanted to keep her training sessions fairly small, so she wasn’t expecting that much of a profit margin from registrations alone.

She wanted to find a way to cover some of her costs from the event from sponsorships, not an easy thing to do, especially during the current economic climate. But with Cvent, it was possible to market to her sponsors by posting their logos on her event invitations, reminders, and registration pages. She was also able to set up a strategic registration question so her registrants would have to indicate whether or not they were interested in learning more about the event sponsor. 

As a result, she was able to obtain a sponsorship that helped cover the majority of costs for her event. In the end, her first event made her use of Cvent's event management software more than worthwhile.