When walking around any city, my theory is, if you wish to see something interesting, look up. And if you happen to be in London anytime from now through the end of the year, keep an eye out for The Cube by Electrolux, which is temporarily perched atop London's Royal Festival Hall. Looking a bit like an igloo designed by the Jetsons, the white steel-and-glass modernist structure is actually a pop-up, traveling restaurant that's already set up shop on top of world-famous landmarks in Berlin, Milan, Stockholm and Brussels. While The Cube is certainly an inspiring and extremely creative promotional vehicle, for planners, it represents something more - namely, a unique opportunity to offer clients a once-in-a-lifetime, exclusive dining experience. Another bonus? The Cube comes complete with awe-inspiring views through floor-to-ceiling windows overlooking the London Eye, Parliament and the Thames, all from a location that's usually closed to the public.
Inside The Cube (for lunch or dinner), small groups of up to 18 guests per seating are treated to an interactive, dining experience at one, long communal table. Guest have the chance to watch and converse with a featured UK-based, Michelin-starred chef who, not surprisingly, cooks with Electrolux appliances in his/her own restaurant. Each chef creates a special menu for their star-turn at The Cube. We hear the menus are kept top secret until they are presented on your plate, so there's an element of surprise, as well.
Among the big name cuisinistas who will be showing off their skills at The Cube will be Tom Kerridge, Nigel Haworth, Atul Kochhar, Simon Rogan, Tom Aikens, Jonray and Peter Sanchez as well as Chef Tom Kitchin, Chef Sat Bains, Chef Daniel Clifford and Claude Bosi.
The Cube is available for buyout, but book your group soon to catch the fleeting spectacle before it takes off again. We think it might just be the most amazing post-Olympic show in town this fall. The Cube is open for lunch and dinner, seven days a week through December 31, 2012.
For more ideas on how to entertain your meeting guests while in London, go to the Cvent Destination Guide.