Tara Barnes (@PathableTara) is the Director of Marketing for Pathable, Inc. In addition to a background in event planning/management, Tara has extensive experience in marketing, social media, communications and public relations strategy.
Pathable has been powering event and conference communities since 2007. Social networking services for events are critical to attendee satisfaction and engagement, and they provide exhibitors and sponsors with the opportunity for dialogue with attendees, not just tote-bag awareness. Pathable's award-winning on-line communities for events provide a private, branded conference social network where attendees can meet, schedule meetings, and stay in contact before, during and after the event, and their mobile experience carries the engagement to the show floor on iPhone, iPad, Android and more.