Social Media

Instagram vs. Snapchat: The Power of Storytelling

It seems like every time you finally master a social media platform, an update is released or a new network is introduced. Two of the most popular social media providers, especially among millennials, are Instagram and Snapchat. With 80 million Instagram photos shared per day and more than 8 more

Easy Content Marketing Ideas for Planners

Content Marketing. Sounds overwhelming doesn't it? As event planners, we are already very good content marketers. We have a lot of experience writing engaging content for marketing newsletters, curating great session titles and details to engage people at an event. But what are you missing out on? more

7 Simple Secrets to Successful Social Media Marketing

Reaching as many niche audience members as possible, is an important goal for any digital marketer. After all, what good does your high quality content do if no one sees it? Thankfully, you don't have to hire an SEO specialist to see noticeable gains in your reach. Getting into the habit of more

Beyond the Norm: 3 Creative Event Marketing Ideas on Twitter

Across a number of industries, the popularity of meetings, conferences, and other in-person events hasn’t slowed down a bit, despite the digital age that we live in. In fact, many corporations, associations, non-profits, and universities continue to rely on events as a core part of their more

Live-Streaming Apps: the Legalities

Periscope and Meerkat have caused quite a stir in recent months, as event organizers wonder whether these new apps, which give smart phone users the ability to live stream snippets of events, are a good thing or a bad thing.  RELATED: What You Need to Know About Periscope and Meerkat This more

6 Secrets for Maintaining Social Media Visibility, Round the Clock

When I meet Cvent Event Blog readers face-to-face at tradeshows or conferences, one question is always asked of me, "You're everywhere at all times. When do you sleep?" For meeting planners and event planning firms that serve clients in different time zones or areas of the world, maintaining more

Simple Steps for Social Media Success: FAQs on Boosting Onsite Attendee Engagement

Social media is one of those marketing strategies that you know is important, but it probably hasn’t made it off your “nice-to-have” list just yet. If it has, I sincerely applaud you and encourage the #humblebrag.  However, if you’re just getting started with social media, don’t get overwhelmed more

Meetings 411: Event Planning Tips for Generation Z - Part 2

I recently discussed the implications of what we already know about Generation Z for designing meetings and event planners. Here 5 specific tips for designing meetings and events that are effective and engaging for Generation Z participants. Build on Their Strengths Design collaborative, more

The Future of the Meeting Space: Meet Generation Z

Generation Z (those born between 1995 and 2010), started hitting the U.S. workforce in 2013. Currently, they are the largest U.S. population group (23 million). By 2020, Generation Z will represent 36% of the U.S. labor force. While Millennials have been the most studied demographic group, more

Takeaways from Cvent Connect Group Business Forum

The Group Business Forum at Cvent Connect 2015 just started yesterday and already attendees are walking away with solid strategies to grow group business. At Group Marketing Solutions, Bharet Malhotra, Senior Vice President, Sales, Cvent, explored how buyers and the buying process have changed more
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events