Social Media

Why You Should Follow Some Eggs on Twitter

A lot of social media management professionals will tell you that you shouldn't follow Twitter accounts that have the Twitter egg as their avatar. Why? Well, the egg usually indicates that the person is new to Twitter and/or probably isn't serious enough about using it to adequately complete their...read more

Conference Content Marketing: A Few Basic Tips for Measuring Your Success

Content marketing is best done with long term goals in mind.  It is a process whereby a potential attendee gets to know, like and trust  your brand enough over time that when the registration window opens, he or she is eager to pay the price. But outside of those precious registrations, how do you...read more

Help Your Event Go Viral - Create a SHARE Page

When your event date and venue have been set, it's time to start spreading the word. You set up your registration page, share it with some friends and hope the ticket sales start rolling in. But there is one thing you could be doing to help make sure that your event is super-shareable. Create a...read more

Conference Content Marketing: Tips for Planting & Growing Your Social Media Garden

Implementing a content marketing strategy that rewards you with an abundant harvest of online traffic, referrals and leads is not unlike growing a thriving vegetable garden. The time you take to plan, prepare and cultivate will largely determine your results. Too often, however, event marketers jump...read more

3 Ways to Connect with Influencers

Looking for advice for growing your company or to make a few new connections? One of the greatest ways to propel your business to the next level is to connect with influencers in your industry. But how do you find their contact information and get a response? Here are 3 ways, but first, let's talk...read more

Conference Marketing: A Powerful Secret to Building Relationships with Journalists Online

Whether you are seeking to use social media to market your annual event; looking to build thought leadership for your association; or building a reputation as an online resource for those in your niche, a mention by a reputable media outlet can be rocket fuel for your objectives. Before social...read more

The Most Important Aspect of Your Content Marketing Strategy - Consistency

From the smallest of brands to the massive conglomerate organizations, we all are beginning to understand the power of a strong content marketing strategy. We know that to engage our customers, we need to ensure that we have content being shared on multiple channels, engaging our audience in more...read more

The Career-Making Power of the Face-to-Face Online Community

It's difficult for me to over-state how beneficial solidifying online relationships through face-to-face meetings at conferences has been to my life. This simple formula has been responsible for providing me with a successful independent career in content and social media marketing that pays well...read more

5 More Questions to Ask About Your Association Social Media Strategy

 Associations have their own unique challenges when it comes to social media marketing. Marketing goals for such organizations are often not as simple as convincing people to buy a product. Member recruitment, member engagement, resource sharing, and advocacy may all be among the stated objectives. ...read more

Conference Content Marketing: Keep the Interaction Flowing Online and On Site

Which came first? The conference or the online community? Lately it's become more and more difficult to definitively answer that question. That's because, though most event professionals see the conference as the origin of their associated online community, many conferences, meetups and other events...read more
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