Social Media

The Future of the Meeting Space: Meet Generation Z

Generation Z (those born between 1995 and 2010), started hitting the U.S. workforce in 2013. Currently, they are the largest U.S. population group (23 million). By 2020, Generation Z will represent 36% of the U.S. labor force. While Millennials have been the most studied demographic group, more

Takeaways from Cvent Connect Group Business Forum

The Group Business Forum at Cvent Connect 2015 just started yesterday and already attendees are walking away with solid strategies to grow group business. At Group Marketing Solutions, Bharet Malhotra, Senior Vice President, Sales, Cvent, explored how buyers and the buying process have changed more

10 Film Industry Tips for Getting Media Coverage for Events

Media coverage is a key success factor for many corporate and association events. Yet, many event planners struggle with attracting media attention and getting enough press coverage. Here are 10 tips from the film industry for how to improve media coverage of your events. Obtain media more

How to Build a Marketing Communications Plan in 4 Easy Steps

So you have something big, really exciting, in store. That’s awesome! I’m so glad you understand the importance of sharing. Tell me: How are you planning to spread the good news? Oh wow, a press release. That’s … interesting. What’s your distribution plan? You’ve got one of those more

Event Marketing: The Power of Personas

Does your event marketing toolkit include personas? If so, stick around. We'll dig into how to leverage this tool more effectively to boost registrations and grow attendance loyalty. For those not as familiar with personas, here's a quick lesson... Personas help us better understand the needs, more

12 Tips for Encouraging Clients to Embrace Social Media

Recently, the following question was posted on a LinkedIn group: What are your top tips for persuading a client who is completely against the use of social media for their event? As event planners who are highly engaged on social media, it's easy to forget that there are many areas where more

7 Simple Secrets to Successful Social Media Marketing

Reaching as many niche audience members as possible, is an important goal for any digital marketer. After all, what good does your high quality content do if no one sees it? Thankfully, you don't have to hire an SEO specialist to see noticeable gains in your reach. Getting into the habit of more

Why Giving, as a Marketing Strategy, Works

For many it is counter intuitive to sell products and services by giving anything away for free. But that is exactly what successful content marketers do everyday.  Giving information away for free is the central idea around which content marketing revolves. Useful information is posted on blogs more

Social Media Help on the Way for Event Planners

For some time now, I've suspected that, despite the fact that social media has been around since 1994 when Geocities established the first virtual community on the Internet, engagement is not as high as one would expect. I'll share 2 personal observations: Whenever I've been asked to more

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, more
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