Social Media

Yes, And! For Conference Content Marketing Success

The term "Yes, and..." is well known to improvisers but more and more business owners and content marketers are learning the value of this improv tool. Improvisers know it means that whatever someone brings to a scene, the rest of the improv team must acknowledge and build on it.  So for instance more

Social Media Overload

A great business should be on Facebook, Twitter, Instagram, Pinterest, Vine, Tout, Snapchat, YouTube, Google+ .... Stressed out yet? As event planners and business owners, this is the world we live in. To be successful, we're told we have to be active on all the social networks and more

Goldie and the 3 Digital Marketing Mistakes: An Event Planner's Tale

Once upon a time there was a seasoned and successful event planner named Goldie. Goldie's company, Goldies Good Times Factory, was well-established and did a brisk business built mostly on word of mouth. Clients loved her friendly, personal touch and attention to detail. Her creativity and more

Social Media Landscape: Figuring Out Where to Focus

Yesterday, when a group of event industry professionals gathered in Toronto for Canadian Special Events Expo14, I led a short breakout about the lingo of social media. It quickly became clear that many event planners are struggling to keep abreast of shifts in the social media landscape. more

Twitter Newbie to Twitter Chat Maniac: Simple Steps To Get You Tweet Chatting Like a Pro

The Twitter chat. You've heard that it's a great way to network and build thought leadership online. You've heard how it provides opportunities for answering questions and solving problems. But whenever you try to join in, the fast-flowing stream, filled with multiple conversations, just seems more

A Quick Quora Primer for Event Planners

Launched in 2009 by Adam D'Angelo and Charlie Cheever, 2 former Facebook employees, Quora is still one of the best-kept secrets of the social media world. Event planners in search of answers can find them by heading over to Quora. Quora is a question-and-answer platform similar to the Question more

A Quick Guide to Influencer Marketing for Events

Influencer marketing is a buzz word these days, but it's more than just a new marketing tactic. In fact, it's one of the most important marketing tools in your toolkit - and you may not even know what it is. So today we're going to talk about what influencer marketing is and why it's so more

Is Your Conference Content Marketing Too Self-Serving?

Like water finding its way through every possible crack in a sinking ship, self-serving marketing messages continue to seep into every corner of our lives. They don't ask for our permission, they invade our space whenever they feel like it. Thus we long ago began viewing them as "the enemy" more

9 Quick Tips for Attracting Event Planning Website Visitors

Event planners who are launching new businesses naturally expect to get traffic from their fledgling websites. But online marketing isn't a "build it and they will come" scenario; instead, especially if your website is new, specific strategies are needed to spread awareness about your web more

3 Developments That May Affect Your Content Marketing

If you've been using digital methods to market your event for a while now, chances are you've learned to ride the waves of change brought on by technology. Experience has taught many of us that the ability to adapt to change in a rapid manner, is a must for content marketing success. But more
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