Social Media

How Mobile Event Apps Can Prevail Where Business Cards Fail

With all the electronic gadgetry we have in our possession 24/7, it’s amazing that business cards are STILL an important networking tool. A few years ago, business cards’ demise seemed almost imminent with rapidly evolving technology. While some devices offer the ability to simply bump each more

Back to School: Fine-tuning Your Analytical and Technical Skills

Last week I suggested over 30 strategies to help event and meeting planners spark their creativity. Analytical skills and knowledge are equally important. They come into play when event planners handle financial data and the detailed calculations and reports that are required for some events. more

Using Social Media to Engage at a Conference: My #WEC14 Experience

It's no secret that I am the crazy one on the Twitter feeds at an event. Yesterday, while attending MPI's WEC, I heard I was in the top 10 all day for most tweets, most engagement, top topics and most pics shared. I actually didn't even know until the day was over. Why? Because that wasn't my more

Why You Should Follow Some Eggs on Twitter

A lot of social media management professionals will tell you that you shouldn't follow Twitter accounts that have the Twitter egg as their avatar. Why? Well, the egg usually indicates that the person is new to Twitter and/or probably isn't serious enough about using it to adequately complete more

Conference Content Marketing: A Few Basic Tips for Measuring Your Success

Content marketing is best done with long term goals in mind.  It is a process whereby a potential attendee gets to know, like and trust  your brand enough over time that when the registration window opens, he or she is eager to pay the price. But outside of those precious registrations, how do more

Help Your Event Go Viral - Create a SHARE Page

When your event date and venue have been set, it's time to start spreading the word. You set up your registration page, share it with some friends and hope the ticket sales start rolling in. But there is one thing you could be doing to help make sure that your event is super-shareable. Create more

Conference Content Marketing: Tips for Planting & Growing Your Social Media Garden

Implementing a content marketing strategy that rewards you with an abundant harvest of online traffic, referrals and leads is not unlike growing a thriving vegetable garden. The time you take to plan, prepare and cultivate will largely determine your results. Too often, however, event marketers more

3 Ways to Connect with Influencers

Looking for advice for growing your company or to make a few new connections? One of the greatest ways to propel your business to the next level is to connect with influencers in your industry. But how do you find their contact information and get a response? Here are 3 ways, but first, let's more

Conference Marketing: A Powerful Secret to Building Relationships with Journalists Online

Whether you are seeking to use social media to market your annual event; looking to build thought leadership for your association; or building a reputation as an online resource for those in your niche, a mention by a reputable media outlet can be rocket fuel for your objectives. Before more

The Most Important Aspect of Your Content Marketing Strategy - Consistency

From the smallest of brands to the massive conglomerate organizations, we all are beginning to understand the power of a strong content marketing strategy. We know that to engage our customers, we need to ensure that we have content being shared on multiple channels, engaging our audience in more
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