Social Media

7 Social Media Take-aways from 4 Celebrity Event Planners

It's not surprising that celebrity event professionals and event designers who have moved into the upper echelons of the industry are also social media mavens. Today, we feature lessons for building a powerful social media presence from 4 celebrity event industry professionals who rock social media....read more

Event Horror Stories: Night of the Zombie Attendees

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! Human beings are social creatures. They yearn for engagement—in fact, they need it. Live events are a great way to keep people engaged, but sometimes they aren’t enough to hold everyone’s...read more

How Mobile Event Apps Can Prevail Where Business Cards Fail

With all the electronic gadgetry we have in our possession 24/7, it’s amazing that business cards are STILL an important networking tool. A few years ago, business cards’ demise seemed almost imminent with rapidly evolving technology. While some devices offer the ability to simply bump each other...read more

Back to School: Fine-tuning Your Analytical and Technical Skills

Last week I suggested over 30 strategies to help event and meeting planners spark their creativity. Analytical skills and knowledge are equally important. They come into play when event planners handle financial data and the detailed calculations and reports that are required for some events. From...read more

Using Social Media to Engage at a Conference: My #WEC14 Experience

It's no secret that I am the crazy one on the Twitter feeds at an event. Yesterday, while attending MPI's WEC, I heard I was in the top 10 all day for most tweets, most engagement, top topics and most pics shared. I actually didn't even know until the day was over. Why? Because that wasn't my goal...read more

Why You Should Follow Some Eggs on Twitter

A lot of social media management professionals will tell you that you shouldn't follow Twitter accounts that have the Twitter egg as their avatar. Why? Well, the egg usually indicates that the person is new to Twitter and/or probably isn't serious enough about using it to adequately complete their...read more

Conference Content Marketing: A Few Basic Tips for Measuring Your Success

Content marketing is best done with long term goals in mind.  It is a process whereby a potential attendee gets to know, like and trust  your brand enough over time that when the registration window opens, he or she is eager to pay the price. But outside of those precious registrations, how do you...read more

Help Your Event Go Viral - Create a SHARE Page

When your event date and venue have been set, it's time to start spreading the word. You set up your registration page, share it with some friends and hope the ticket sales start rolling in. But there is one thing you could be doing to help make sure that your event is super-shareable. Create a...read more

Conference Content Marketing: Tips for Planting & Growing Your Social Media Garden

Implementing a content marketing strategy that rewards you with an abundant harvest of online traffic, referrals and leads is not unlike growing a thriving vegetable garden. The time you take to plan, prepare and cultivate will largely determine your results. Too often, however, event marketers jump...read more

3 Ways to Connect with Influencers

Looking for advice for growing your company or to make a few new connections? One of the greatest ways to propel your business to the next level is to connect with influencers in your industry. But how do you find their contact information and get a response? Here are 3 ways, but first, let's talk...read more
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