Social Media

Why Giving, as a Marketing Strategy, Works

For many it is counter intuitive to sell products and services by giving anything away for free. But that is exactly what successful content marketers do everyday.  Giving information away for free is the central idea around which content marketing revolves. Useful information is posted on blogs and...read more

Social Media Help on the Way for Event Planners

For some time now, I've suspected that, despite the fact that social media has been around since 1994 when Geocities established the first virtual community on the Internet, engagement is not as high as one would expect. I'll share 2 personal observations: Whenever I've been asked to facilitate...read more

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there,...read more

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest in...read more

10 Things to Consider in Your Digital Strategy

Marketers spend on average 2.5% of the total company revenue on digital marketing. In fact, more than 40% of marketers have plans on increasing their digital marketing spend in the coming year. Here is a list of 10 things to consider when developing your digital strategy.   Understand your target...read more

Social Media Marketing Questions: Can a Brand Be Your Friend?

"ACME brand is a good friend of mine," said no one ever. This statement illustrates a huge problem that brands experience when trying to use social media for marketing. It wasn't so difficult when most people spent their free time passively watching, listening to, or reading content by way of...read more

7 Social Media Take-aways from 4 Celebrity Event Planners

It's not surprising that celebrity event professionals and event designers who have moved into the upper echelons of the industry are also social media mavens. Today, we feature lessons for building a powerful social media presence from 4 celebrity event industry professionals who rock social media....read more

Event Horror Stories: Night of the Zombie Attendees

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! Human beings are social creatures. They yearn for engagement—in fact, they need it. Live events are a great way to keep people engaged, but sometimes they aren’t enough to hold everyone’s...read more

How Mobile Event Apps Can Prevail Where Business Cards Fail

With all the electronic gadgetry we have in our possession 24/7, it’s amazing that business cards are STILL an important networking tool. A few years ago, business cards’ demise seemed almost imminent with rapidly evolving technology. While some devices offer the ability to simply bump each other...read more

Back to School: Fine-tuning Your Analytical and Technical Skills

Last week I suggested over 30 strategies to help event and meeting planners spark their creativity. Analytical skills and knowledge are equally important. They come into play when event planners handle financial data and the detailed calculations and reports that are required for some events. From...read more
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