4 New Tools Any Event Planner Will Love

Event planners are some of the busiest (and most stressed) people in the world. We're balancing a million tasks and trying to brand our businesses, earn new clients and connect with future prospects all at the same time. And how do we do it all? With a little help from technology. Planners more

Creating a Buzz with Creative Event Marketing

Whether one is marketing a conference, an event planning business, or a product for a client, it's important to find strategies to rise above the crowd and grab the attention of prospective customers. Here are some creative approaches to marketing that can be used for product launches or to create more

Live-Streaming Apps: the Legalities

Periscope and Meerkat have caused quite a stir in recent months, as event organizers wonder whether these new apps, which give smart phone users the ability to live stream snippets of events, are a good thing or a bad thing.  RELATED: What You Need to Know About Periscope and Meerkat This more

Taxi-Sharing App Boosts Attendee Experiences and Trims Expenses

Some of my best event conversations happen while sharing a cab ride with a fellow attendee. My latest experience happened at Cvent CONNECT 2015. Twenty minutes of great conversation, we split the cost, and I was graced with a new and helpful contact to add to my network. In a prior post, more

Keeping Up With the Social Media Joneses

If you're an independent event planner or anyone who works with a brand, you probably rely heavily on social media for your business. You make connections, earn new clients, and find resources by using Facebook, Twitter, and other social networks. But every now and again, you feel the tide more

Designing Spousal Programs for Corporate Events

While most guests involved in spousal programs for corporate events are still female, the demographic is gradually shifting and there are more and more men in attendance. Coming up with gender neutral activities and activities that are appealing for men can be a challenge. Today, I'll provide a more

What's Hot: Immersive Gamification and Entertainment Technology

To appeal to Millennials and, eventually Generation Z participants, it's important for event planners to keep abreast of emerging trends. Yet, it can be challenging to keep track of what's new and hot, and sort out one technology from another Here is a quick primer with inspiration for using GoPro, more

Simple Steps for Social Media Success: FAQs on Boosting Onsite Attendee Engagement

Social media is one of those marketing strategies that you know is important, but it probably hasn’t made it off your “nice-to-have” list just yet. If it has, I sincerely applaud you and encourage the #humblebrag.  However, if you’re just getting started with social media, don’t get overwhelmed more

Meetings 411: Event Planning Tips for Generation Z - Part 2

I recently discussed the implications of what we already know about Generation Z for designing meetings and event planners. Here 5 specific tips for designing meetings and events that are effective and engaging for Generation Z participants. Build on Their Strengths Design collaborative, more

4 Places To Find Event Education

Event education is one of the most important things we can pursue as event planners. Being in a very flexible industry, things are always changing and we need to do everything we can to stay on top of the trends. But how do you get access to education? The path in our industry is very winding; it' more
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