Technology

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there,...read more

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest in...read more

OOPS! 3 Common Mistakes Entrepreneurs Make When Planning an Event

I absolutely love working with entrepreneurs. We are all about planning events, but I also love to work on a deeper level with entrepreneurs who are using live events to expand their brand or reach their target audience. Social media strategy, creating partnerships – these are the things that add a...read more

10 Things to Consider in Your Digital Strategy

Marketers spend on average 2.5% of the total company revenue on digital marketing. In fact, more than 40% of marketers have plans on increasing their digital marketing spend in the coming year. Here is a list of 10 things to consider when developing your digital strategy.   Understand your target...read more

Social Media Marketing Questions: Can a Brand Be Your Friend?

"ACME brand is a good friend of mine," said no one ever. This statement illustrates a huge problem that brands experience when trying to use social media for marketing. It wasn't so difficult when most people spent their free time passively watching, listening to, or reading content by way of...read more

Bring Home the Bacon: Securing Strategic and Successful Event Sponsorships

Event sponsorships are a critical component of any successful event. Ticket revenue can be unpredictable, but sponsorships are usually secured farther in advance and backed by larger companies. For an event planner, sponsors help reduce the risk of a successful event and companies are able to widely...read more

The Quick & Dirty Video Interview: A Content Marketing Powerhouse

The popularity of video for content marketing continues to grow. In fact, Cisco estimates that by the year 2018, IP video traffic will make up 79% of all consumer Internet traffic and much of that traffic will come from mobile devices. So determining how to use video to reach your target audience is...read more

Out with the Old, In with the Blue

Feeling blue? In recent weeks, you may have noticed that your account got a makeover. With the Blue Release, Cvent introduced a more modern and cleaner UI. At first glance, you'll notice those product-specific tabs are gone. If you're using solutions other than the Supplier Network, you will be able...read more

5 Keys to A Well-Branded Event

When I first broke into the industry, I wanted to find a niche within the world of event planning that would make an impact and utilize my company's unique skill set. After recognizing brands weren't taking advantage of using events as a marketing tool to effectively promote their image, we found a...read more

Event Horror Stories: Night of the Zombie Attendees

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! Human beings are social creatures. They yearn for engagement—in fact, they need it. Live events are a great way to keep people engaged, but sometimes they aren’t enough to hold everyone’s...read more
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