5 Keys to A Well-Branded Event

When I first broke into the industry, I wanted to find a niche within the world of event planning that would make an impact and utilize my company's unique skill set. After recognizing brands weren't taking advantage of using events as a marketing tool to effectively promote their image, we found more

Event Horror Stories: Night of the Zombie Attendees

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! Human beings are social creatures. They yearn for engagement—in fact, they need it. Live events are a great way to keep people engaged, but sometimes they aren’t enough to hold everyone’ more

How Far We've Come: Event Tech in 2014

It's hard to believe, but we are already coming to the end of 2014. It seems like just yesterday I was predicting technology trends for the year and now it's time to reevaluate and see what has really come to fruition. Consider this a lesson for all of you who have felt disconnected from more

Event Tech at #IMEX14 #techsytalk

I'm here in Vegas this week for IMEX14 - a HUGE tradeshow filled with event professionals from around the world. This is my third IMEX event and I'm struck by how technology in the meetings industry has grown. Its footprint is larger at each event and the impact tech is making on our industry more

Conference Season 101: Survival Skills

It's no secret that major conferences all tend to happen around this time of year. People are swamped jumping from one conference to another, spending more time in the airport then they care to admit to. If you’re one of the thousands being plagued by over-exposure to convention centers, more

3 Reasons You Shouldn't Live Broadcast Your Event

Technology seems to solve most of life's greatest challenges and virtual components to events are no exception. Adding a live broadcast of your event allows people to attend who otherwise wouldn't be able to and it gets your brand out there more widely. However, I wouldn't recommend that more

Back to School: Fine-tuning Your Analytical and Technical Skills

Last week I suggested over 30 strategies to help event and meeting planners spark their creativity. Analytical skills and knowledge are equally important. They come into play when event planners handle financial data and the detailed calculations and reports that are required for some events. more

Two Core Technology Beliefs You MUST Have as an Event Planner

Technology for events has been around for a very long time, long before I was even in the business. But, the intense focus on how technology can be used in the events industy has really become more popular in just the past few years. Still, many people feel completely out of the loop and behind more

Creating Your Event's Personal Brand

In the last few years there's been a lot of talk about creating a personal brand. Whether you work inside a company or run your own business, there is a new emphasis on how you portray yourself online and enable others to interact with you. But, this is not limited to individuals alone. more

10 Tips to Avoid AV Surprises and Glitches

Fortunately, it doesn't happen often but every now and  then something goes really wrong with audio-visual and it can really derail a meeting, conference, or event. How can event planners avoid audio-visual surprises? Keep your options open. Don't automatically go with the preferred supplier. more
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