Multiple Streams of Revenue for Event Planners

I remember attending a workshop a few years ago for entrepreneurs. The speaker was talking to a group of (mostly) software engineers and app developers and was encouraging them to think about how they could develop multiple streams of income for their companies. Monthly subscriptions, more

5 Ways to Keep Venues Warm During Winter Events

Clearly the winter chill isn't going to let up any time soon. Even areas that don't normally get winter are experiencing colder-than-normal temperatures. So, for event planners, it's important to develop creative ways of staying warm. Whether you are heating a lounge, patio, tent, or outdoor more

2 Tips for Working With Clients on Successful Last-Minute Events

As much as we love to plan ahead, any event planner knows that our clients often come to us far too late in the process. We've had clients come to us looking for a 300-person conference in just 6 weeks! While it's up to you whether or not you take the business, we've all had a few clients that more

Affordable Event Venues with State-of-the-Art Technology

Many corporate events and events hosted by cultural or not-for-profit organizations require venues with state-of-the-art technology, ample seating, and facilities for screening DVDs or films. Examples include product launches, kick-offs, festivals, annual meetings, and events to unveil more

How to Tell Your Friends They Need to Hire You

From time to time, your friends may ask you for "event planning advice." One question is fine, even two, but when the faucet of queries is pouring at full strength, it's time to gently remind them why meeting planning is a BUSINESS. Here's a handy script for you. Ahem. My friend: From the outset, more

GOLDILOCKS TECHNOLOGY: An Assessment Tool to Determine Where YOUR Event Stands

We all know the story of Goldilocks and the Three Bears - she goes into their home and tries to find the chair, porridge, and bed perfect for her. One is too big, the other is too small, but the last one is JUST right. I think many event organizers feel the same way about technology. We integrate more

Why HYPE Might Not Be Great For Your Event and Attendees

I'm sitting here on the East Coast and looking out of my window. What was projected to be a historic snowstorm turned out to be nothing more than a few inches on the ground. I woke up a little bitter (since I'm one of those crazies who loves a good snowstorm); and it got me thinking about the more

3 Things You Need to Know About the End of the Glass Explorer Program

You may have seen the news - the Google Glass Explorer program is coming to a halt. If you're not familiar with it, the Explorer program was the public's chance to buy Google Glass and test it out. Since the announcement is new, you may not be familiar with all the details. Many people more

An Event Planner’s Guide to Event Tech Trends in 2015

Welcome to 2015. Another year filled with promise and potential. An opportunity to re-organize your life and get back on top of the game before the year takes over. Like many event planners, you’ve probably resolved to figure out this “technology” thing that everyone seems to be talking about, more

7 Simple Secrets to Successful Social Media Marketing

Reaching as many niche audience members as possible, is an important goal for any digital marketer. After all, what good does your high quality content do if no one sees it? Thankfully, you don't have to hire an SEO specialist to see noticeable gains in your reach. Getting into the habit of more
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