Tips for Event Planning

 

 
If you've never used Facebook for event marketing, you might be concerned that the tool is complicated. However, it's easy to publish an event on the social networking site. Below are 7 simple steps to creating an event on Facebook:    

1. Log into Facebook.
    
2. Click the Events button. This is located on the upper-left side of the screen, below your profile photo.
    
3. Click the Create an Event button in the middle of the screen.
    
4. Enter the details about your event, such as the date, time, location and other information. Remember to upload a photo that motivates people to attend. This page also gives you the option to make your event public - meaning everyone on Facebook can see your event - or only allowing invitees to view the details.
    
5. Click Select Guests to invite people immediately or Save Event to view your event's page and make additional changes. I usually like to review my event page before I invite people. 
    
6.  If everything looks good, click the Select Guests to Invite button located under your event's photo.
    
7. A box will appear that contains photos of all your Facebook friends. You can select individual friends, use the Filter Friends menu to invite specific groups or email friends who do not use Facebook. You can also add a personal message to your invite.

 Voila! You've just created an event on Facebook. Stay tuned for my next post in this series, which will explain how to use Facebook's marketing tools to increase your event's attendance.