Posts by Traci Browne

Traci Browne, a respected trade show industry thought leader, has worked in the field for more than fifteen years as a tradeshow marketer and conference/expo organizer. Browne writes on trade show marketing for industry publications throughout the US, UK, and Canada and is the author of "The Social Trade Show" published by QUE. She also writes content for several private and public corporations and is a featured contributor for Business 2 Community.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Pilot Programs: The Fast Track To Getting Projects Approved

We’re still living in the wild west when it comes to digital and mobile marketing. Despite the so-called experts, everyone is still just trying to figure things out. Some people get lucky and hit upon a huge success, but many are failing or succeeding in increments. Because this area of marketing more

5 Questions To Ask Yourself Before Sending a Push Message

I’ve recently heard quite a few people talking about ways to increase sponsorship revenue for your event. One of the suggestions that come up too often is sponsored push messages on your mobile app. This may not be a good idea. The push messaging function on your mobile event app can be a great more

Do Social Media Like the NBA

I’m going to let you in on a little secret. The best social media teams are teams that are given the freedom to act in the moment. When you give your people the freedom to do what needs to be done, they are going to do some amazing work. They are also going to make some mistakes. But just about more

Why You Should Consider Live Chat For Your Event Website

Have you ever visited a website and had a window pop up that asked if you want to chat with a live agent? Or maybe it was more subtle than that with just an option to chat with an agent under the contact us tab. Either way, that function is called “live chat.” Cvent and CrowdCompass use it on more

Google Is Upping The Ante For Mobile Friendly Event Websites

Mobile friendly websites are nothing new. Whether you call it mobile friendly or responsive design, it’s just good practice given the proliferation of mobile devices and the high use of those devices particularly amongst Millennials. Google has been encouraging marketers to create mobile more

Don't Assume Your Attendees Aren't Interested in Games

An event organizer told me they don’t use gamification at their events because their attendees are mostly women. His organization felt women were just not big gamers and therefore didn’t see any upside in incorporating games into its event. Those organizers, if they were using any stats at all, more

Will Periscope and Meerkat sabotage corporate events?

Two new live streaming apps, Meerkat and Periscope, are getting quite a bit of press lately. These apps allow anyone with a smartphone to live stream the events he or she witnesses. Anyone with an Internet connection can watch that live stream for free. Do event organizers need to lose more

Event Apps: Helping Attendees Network

Social media has made it easy for people to meet and establish relationships online. As a result, when people attend an event, they are excited about meeting their online peers in person. They do not want to leave those important connections to chance. Savvy event organizers will provide more

5 Tips For Printing Less

Once upon a time going green was a noble undertaking. Today, attendees do not expect events they attend to be environmentally friendly, they demand it. Luckily for the event organizer, going green is easier than ever. Today’s technology makes it easy to cut back on paper and printing, a big more

Best Smartphone Battery Hacks

How familiar does this scenario sound? You’ve been using your smartphone as your own personal DJ during the first leg of your flight. The plane begins its decent. You look down at your phone and see a red battery bar. You panic because, being the jet-setter you are, you are using a mobile more
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