Posts by Traci Browne

Traci Browne, a respected trade show industry thought leader, has worked in the field for more than fifteen years as a tradeshow marketer and conference/expo organizer. Browne writes on trade show marketing for industry publications throughout the US, UK, and Canada and is the author of "The Social Trade Show" published by QUE. She also writes content for several private and public corporations and is a featured contributor for Business 2 Community.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Capture Attention By Mixing Up Your Digital Content

Salesforce.com tracked 470 volunteers for a month to see just how they were using their smartphones and tablets. According to its data, 27% of smartphone users were visiting YouTube and a whopping 73% of tablet users were visiting that same site. In Just Media’s October article “Podcasting Is Bigger...read more

Are Incomplete Exhibitor and Sponsor Profiles Driving You Crazy?

Just about every event producer I know laments the fact that it is difficult to get their sponsors and exhibitors to complete their online profiles properly. Technology has made it possible for your exhibitors and sponsors to not only upload a company description, but they can also upload white...read more

CrowdCompass VIP Admin Center Is a Time Saver for Planners

I’ve often wondered if studies could be done on the amount of time event planners spend on the back and forth emails and phone calls trying to get a speaker’s, exhibitor’s, or sponsor’s information in the right format. I’m sure you’re all familiar with those conversations. You: Hi, this is Sam from...read more

Don’t Assume Digital is Intuitive

I recently found myself saying to someone, "Do you really need a help desk at your event to assist people with your event app? Doesn’t everyone just know how to use these now?" The fact is, whether or not you need a help desk depends on your audience and the intuitiveness of your app. How easy is it...read more

Do You Need an Event App Privacy Policy?

In December of 2012, the California Attorney General sued Delta Air Lines for failing to “conspicuously post a privacy policy in its Fly Delta app” and failing to comply with its own website privacy policy. Luckily for Delta, that case was eventually dismissed; however, according to the Bloomberg...read more

Four Tips for Shooting Better Video with Your Smartphone

We’ve all heard the advice, "show, don’t tell.” It’s very good advice when it comes to marketing your event. Video is a great way to show attendees, sponsors and speakers just how great your events are. Show them what they will miss out on by not participating in the next one.If you have the budget...read more

CrowdCompass Launches a New e-Book — Mobile Apps for Events: Now it’s Personal

CrowdCompass by Cvent has had the privilege of working with thousands of events. During the last several years, they’ve watched as mobile devices became entwined with attendees’ daily lives. This has raised expectations as to how a mobile event app should enhance the event experience. They’ve...read more

How to Personalize Your Event Marketing for Mobile Device Users

I recently read Michael Brenner’s article titled “The Secret To A Better Customer Experience” , and it got me thinking. In the article, Brenner talks about how SAP personalizes their banner ad click-through experience. Instead of clicking on a banner and being “blindly taken to our corporate website...read more

2014 is the Year of Customer Experience

According to Econsultancy’s Quarterly Digital Intelligence Briefing: 2014 Digital Trends in association with Adobe, “Customer Experience (CX) is the single most exciting opportunity for 2014.”Mobile plays a huge role in customer experience for the event planner. As an event planner, you have access...read more

Disruptive Technology is Not an Event Planner’s Enemy

This idea of disruptive technology has been knocking around in my head for a while now. Clayton M. Christensen, a Harvard Business School professor, coined the term to describe a new technology that unexpectedly displaces an established technology. I tend to be a bit skeptical of new terms as there...read more
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