Posts by Traci Browne

Traci Browne, a respected trade show industry thought leader, has worked in the field for more than fifteen years as a tradeshow marketer and conference/expo organizer. Browne writes on trade show marketing for industry publications throughout the US, UK, and Canada and is the author of "The Social Trade Show" published by QUE. She also writes content for several private and public corporations and is a featured contributor for Business 2 Community.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Google Is Upping The Ante For Mobile Friendly Event Websites

Mobile friendly websites are nothing new. Whether you call it mobile friendly or responsive design, it’s just good practice given the proliferation of mobile devices and the high use of those devices particularly amongst Millennials. Google has been encouraging marketers to create mobile friendly...read more

Don't Assume Your Attendees Aren't Interested in Games

An event organizer told me they don’t use gamification at their events because their attendees are mostly women. His organization felt women were just not big gamers and therefore didn’t see any upside in incorporating games into its event. Those organizers, if they were using any stats at all, were...read more

Will Periscope and Meerkat sabotage corporate events?

Two new live streaming apps, Meerkat and Periscope, are getting quite a bit of press lately. These apps allow anyone with a smartphone to live stream the events he or she witnesses. Anyone with an Internet connection can watch that live stream for free. Do event organizers need to lose sleep...read more

Event Apps: Helping Attendees Network

Social media has made it easy for people to meet and establish relationships online. As a result, when people attend an event, they are excited about meeting their online peers in person. They do not want to leave those important connections to chance. Savvy event organizers will provide their...read more

5 Tips For Printing Less

Once upon a time going green was a noble undertaking. Today, attendees do not expect events they attend to be environmentally friendly, they demand it. Luckily for the event organizer, going green is easier than ever. Today’s technology makes it easy to cut back on paper and printing, a big source...read more

Best Smartphone Battery Hacks

How familiar does this scenario sound? You’ve been using your smartphone as your own personal DJ during the first leg of your flight. The plane begins its decent. You look down at your phone and see a red battery bar. You panic because, being the jet-setter you are, you are using a mobile boarding...read more

3 Ways To Add Instagramable Moments To Your Event

In an earlier post, we looked at the social media platforms currently being used by our next generation of attendees. Knowing about these platforms is valuable to the event organizer. Knowing how people are using these platforms is equally important. Few event organizers have the resources to jump...read more

Are You Hip Enough To Attract a Younger Audience?

Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not make it so. Getting out the right message to the...read more

Creating Attendee Personas As Part of Your Digital Strategy

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character sketch. Picture a typical member of one segment of your audience and then create a brief synopsis...read more

Capture Attention By Mixing Up Your Digital Content

Salesforce.com tracked 470 volunteers for a month to see just how they were using their smartphones and tablets. According to its data, 27% of smartphone users were visiting YouTube and a whopping 73% of tablet users were visiting that same site. In Just Media’s October article “Podcasting Is Bigger...read more
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