How to Shop for Sustainable Sites and Vendors

T'is the season to shop for holiday venues. As you prepare those requests for proposals, think about what message you'd like to send to your celebrants. If it's that your company or client cares about people and planet as well as profit, then you probably want to add the following questions to your...read more

Maximizing Your Online Presence

At the recent National Association of Catering and Events (NACE) conference, I attended a session on Maximizing Your Online Presence by Chris Behan, President of Socius Marketing. Here are some highlights: When people search Google, the sites that come up on the first page have the best chance of a...read more

Supplementing Your Onsite Meeting

The importance of training opportunities cannot be overlooked in today’s ever changing workplace. Annual conferences, meetings and tradeshows serve as a valuable resource for attendees. Hospitality industry groups such as International Association of Exhibitions and Events (IAEE), International...read more

Adoption...The Basics 101: Define (Part 1)

     "A pyramid isn't built from the top down. The apex is attained only by laying strong foundation stones, one by one. The same is true of achieving a lofty objective. The crucial thing is to lay the first stone, to take the first step." - Daisaku Ikeda So, you want to implement a Strategic...read more

Event Marketing 2.0: Using Social and Mobile for Engagement and ROI

Nowadays, marketing professionals must incorporate the event management process into their overall marketing and sales strategies. After a company’s website, tradeshows and events are the most effective marketing tactic’ ahead of email, support forums and even print!  We discuss how the following...read more

Native Apps vs. Web-Based Apps: The Big Face-Off

A lot of research goes into selecting the right mobile app for your event. Making a decision might feel overwhelming, so let's start with the basics. There are two types of apps. Native apps and web-based apps. And the major difference between them can either make or break your event. The major...read more

Feature Friday: I Get by with a Little Help from Others

So you’re an event organizer and you’ve purchased CrowdCompass. You are well on your way to winning the event popularity contest because you are venturing into the world of mobility. Now you just have to build out your mobile app so attendees, speakers, exhibitors and sponsors can download it!...read more

How to Keep Your Tweets Short and Sweet

Like haiku (which, by the way, lends itself brilliantly to the social medium) tweeting 140 characters at a time forces you to be clear and concise. As someone who has a natural talent for redundancy, that didn't come easily to me. However, I'd read that keeping your tweets under 120 characters...read more

5 Twitter Chats for Event Professionals

Need to network, stay on top of industry trends and get event planning advice but just don't have the time or budget to attend big industry conferences? Try joining a Twitter chat. Twitter chats usually take no more than an hour of your time, require only an Internet connection and a computer and...read more

14 Event Industry Bloggers You Should Be Following

Keeping up on event industry news and discussions is vital to your event business or career. If you're using social media to market yourself in the industry, it's also a must for finding useful content to share with fans and followers.  While printed periodicals can offer excellent information, the...read more
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