Best of 2014: Top 6 Event Planning Articles by Anne Thornley-Brown

As a blogger who writes well over 250 posts each and every year, I'm often asked, "Where does inspiration come from?" Inspiration for blog posts or event ideas is everywhere: on TV and YouTube, at tradeshows, restaurants, movies. If you're open to it, new ideas and innovative approaches will pop more

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest more

12 Ways for Event Planners to Communicate DMC Value

For some conferences, tradeshows, and meetings, clients or sponsoring organizations take care of certain expenses while attendees pay for others. Perhaps a hospitality desk is provided but attendees book their own tours and offsite excursions. Attendees who extend their time at a destination may more

Event Tech at #IMEX14 #techsytalk

I'm here in Vegas this week for IMEX14 - a HUGE tradeshow filled with event professionals from around the world. This is my third IMEX event and I'm struck by how technology in the meetings industry has grown. Its footprint is larger at each event and the impact tech is making on our industry more

Event Horror Stories: Uninvited Guests

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events!  The more unregistered guests, the larger the headache.  Inaccurate attendee numbers can be caused by a lot of variables, starting with people forgetting to register or deciding to more

Social Media Marketing Author Neal Schaffer on Using LinkedIn to Market Events

  "The people that are attending your conference are primarily going to be on LinkedIn." Before Neal Schaffer was a minor social media industry, he authored a blog called "Windmill Networking: Maximizing LinkedIn," that I read religiously. Much of what I know about LinkedIn comes from reading more

How to Shop for Sustainable Sites and Vendors

T'is the season to shop for holiday venues. As you prepare those requests for proposals, think about what message you'd like to send to your celebrants. If it's that your company or client cares about people and planet as well as profit, then you probably want to add the following questions to more

Maximizing Your Online Presence

At the recent National Association of Catering and Events (NACE) conference, I attended a session on Maximizing Your Online Presence by Chris Behan, President of Socius Marketing. Here are some highlights: When people search Google, the sites that come up on the first page have the best chance of more

Supplementing Your Onsite Meeting

The importance of training opportunities cannot be overlooked in today’s ever changing workplace. Annual conferences, meetings and tradeshows serve as a valuable resource for attendees. Hospitality industry groups such as International Association of Exhibitions and Events (IAEE), more

Adoption...The Basics 101: Define (Part 1)

     "A pyramid isn't built from the top down. The apex is attained only by laying strong foundation stones, one by one. The same is true of achieving a lofty objective. The crucial thing is to lay the first stone, to take the first step." - Daisaku Ikeda So, you want to implement a more
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