12 Ways for Event Planners to Communicate DMC Value

For some conferences, tradeshows, and meetings, clients or sponsoring organizations take care of certain expenses while attendees pay for others. Perhaps a hospitality desk is provided but attendees book their own tours and offsite excursions. Attendees who extend their time at a destination may be...read more

Event Tech at #IMEX14 #techsytalk

I'm here in Vegas this week for IMEX14 - a HUGE tradeshow filled with event professionals from around the world. This is my third IMEX event and I'm struck by how technology in the meetings industry has grown. Its footprint is larger at each event and the impact tech is making on our industry is...read more

Event Horror Stories: Uninvited Guests

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events!  The more unregistered guests, the larger the headache.  Inaccurate attendee numbers can be caused by a lot of variables, starting with people forgetting to register or deciding to bring...read more

Social Media Marketing Author Neal Schaffer on Using LinkedIn to Market Events

  "The people that are attending your conference are primarily going to be on LinkedIn." Before Neal Schaffer was a minor social media industry, he authored a blog called "Windmill Networking: Maximizing LinkedIn," that I read religiously. Much of what I know about LinkedIn comes from reading that...read more

How to Shop for Sustainable Sites and Vendors

T'is the season to shop for holiday venues. As you prepare those requests for proposals, think about what message you'd like to send to your celebrants. If it's that your company or client cares about people and planet as well as profit, then you probably want to add the following questions to your...read more

Maximizing Your Online Presence

At the recent National Association of Catering and Events (NACE) conference, I attended a session on Maximizing Your Online Presence by Chris Behan, President of Socius Marketing. Here are some highlights: When people search Google, the sites that come up on the first page have the best chance of a...read more

Supplementing Your Onsite Meeting

The importance of training opportunities cannot be overlooked in today’s ever changing workplace. Annual conferences, meetings and tradeshows serve as a valuable resource for attendees. Hospitality industry groups such as International Association of Exhibitions and Events (IAEE), International...read more

Adoption...The Basics 101: Define (Part 1)

     "A pyramid isn't built from the top down. The apex is attained only by laying strong foundation stones, one by one. The same is true of achieving a lofty objective. The crucial thing is to lay the first stone, to take the first step." - Daisaku Ikeda So, you want to implement a Strategic...read more

Event Marketing 2.0: Using Social and Mobile for Engagement and ROI

Nowadays, marketing professionals must incorporate the event management process into their overall marketing and sales strategies. After a company’s website, tradeshows and events are the most effective marketing tactic’ ahead of email, support forums and even print!  We discuss how the following...read more

Feature Friday: I Get by with a Little Help from Others

So you’re an event organizer and you’ve purchased CrowdCompass. You are well on your way to winning the event popularity contest because you are venturing into the world of mobility. Now you just have to build out your mobile app so attendees, speakers, exhibitors and sponsors can download it!...read more
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