Part of marketing your event app involves promoting the features and benefits. While some are straightforward, others take a little more explanation. And some, like Click, are relatively new concepts. Click is a scavenger-hunt-like game built into the app. You play by uploading photos to complete challenges and earn points. A scoreboard can even be projected on the wall in order to motivate attendees and increase participation. Sponsors and exhibitors can also get more involved by offering prizes, which is a good way for them to make a lasting impression on attendees.
Click is part of the gamification movement. You may have come across this term in your mobile app research. (Some of us here like to say "gamify" instead.) Gamification is adding game-like concepts to non-game apps. It’s been proven that adding a game to your app drives interaction between people and also prolongs engagement with your event app.
People enjoy social activities. They also enjoy completing challenges. And there’s nothing like instant gratification. Adding an in-app game gives your attendees all three of these things. It also takes the pressure off of networking and makes it easy for exhibitors and sponsors to connect with attendees. Plus, it’s just fun. An event is kind of like throwing a party and waiting for people to mingle. A game is a good excuse to get people talking, form stronger connections, and create lasting memories.
Here's a simple cheat sheet you can use for introducing Click to everyone at your event:
Anyone can start playing Click! Plus, it’s a great way to document your experience.
Form connections, build brand awareness, and network—Click makes it easy and fun.
See who's at the top of the scoreboard and inspire friendly competition.
Want to know more about Click or see a live demo of what it can do for your event? Just contact us.
Click in action:
Ready to play? This is the first thing you see when you launch Click. After signing up, you'll receive a confirmation email with a link to a website version. Here's where you set up your user name and tour Click.
This is the menu page. You can view the leader board, your recent activity, or your profile. Your profile shows your rank in the game, points and badges earned, and number of challenges completed.
Photo challenges will be listed. Click makes it easy for attendees to take pictures and email them in to earn points.
The leader board keeps track of how many points everyone has and where they rank in the game.