If you want to promote your event, look to the social media sites that can make it more popular. One site that should be on your radar is Pinterest. Within two years, Pinterest has over 10.4 million registered users and is driving more traffic than Google+, LinkedIn, and MySpace combined. It's now the 3rd largest social media site (behind Twitter and Facebook).
Pinterest gives you the opportunity to make your event more visual and further engage with your attendees while highlighting your speakers, exhibitors, and sponsors. The first step is to set up an account for your event. The second step is to create boards. For speakers, you can pin their pictures and presentations. For exhibitors and sponsors, you can pin their logos and link to their websites or other relevant marketing material.
This is an easy way to let attendees know more about your event while also building excitement. Attendees can also see who is following your boards and be able to connect with each other. Want to make your event more searchable? When describing your pin, include the key words you know your attendees will search for.
You can keep the hype going during your event by pinning photos and videos. This visual board will then become a helpful tool for your attendees after your event. You can also give your sponsors, exhibitors, and speakers access to your page so they can pin more content. The more you pin, the more you’ll keep your attendees interested and involved. And of course, don't forget to share your Pinterest event page through your other social media sites.
Check out this helpful article for a rundown on how to leverage Pinterest.