Virtual Events

Leveraging Content for Virtual Events

Your content is the heart of your event, which is why when you host a virtual event, your content has a big role to play. It is the driving force behind registrations and audience engagement. Whether you are faced with pivoting your in-person event content to virtual or merely looking to amplify event content as a

Virtual Event

Virtual Events in 2020: The Ultimate Guide

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate, into a virtual one? And once you do, how do you

Integrate with Cvent

Integrate Cvent with Your Marketing Tech Stack

We are living in the midst of a digital revolution. Daily activities like booking a rideshare, ordering food, and shopping online are the norm. This goes for businesses too, that are transforming the way they operate through cloud software solutions for customers. There’s no debating that digital technology is now an indispensable part of our

The Business of Events

The Business of Events: Get to Know Your Attendees a Little Better

When it comes to attendee data, would you classify your organisation’s events as a goldmine or a landmine? For many marketers, it could go either way. As far as conference, meeting, or tradeshow data is concerned, even the best marketers have little or no insight about their attendee data beyond a post-event survey. But as

Consumer Market Research Questions

Top 20 Consumer Market Research Questions

In today’s competitive landscape, it becomes important to have apt knowledge about the concerns and preferences of your customers. Understanding these factors much in advance is a good way to boost customer satisfaction. This process of collecting data to determine whether a particular product or service will satiate the needs of the customers is called

Event Gaming Success

3 Principles for Event Gaming Success

As an event manager, it is often challenging to deliver an amazing onsite experience. And while there may be mobile apps to engage attendees with live Q&A and polling, Event Gamification has become one of the hottest topics in the events industry. I assume by now you have formed an opinion about it. But before

Cvent's Second Annual Global Event Industry Benchmarks Study

[Infographic] Benchmark your events for better ROI

Growing the ROI of your events amidst increasing competition has become more challenging than ever. One of the key ways to tackle this challenge is by benchmarking your events’ performance with others in the industry. Equipped with valuable insights, you can identify the gaps and take more strategic decisions that can provide your organisation a

5 Tips for Effective Email Marketing Campaigns

If you are reading this blog, it probably means that you are considering email marketing as a way to reach out to your attendees. Email marketing has become a very popular mode of promoting events and engaging attendees. Here are a few tips that can make all the difference between an average email campaign and

Best Practices To Create An Exciting Event Landing Page

It is a truth universally acknowledged that your event landing page is the face of your event. Whilst a lot of thought, time and effort go into event planning, a lot of planners don’t do the same while creating an event registration page. It would certainly be a bummer to have burnt the midnight oil