30 Apr, 2020 // 7 min read
Unlike in-person meetings and events, virtual events provide attendees with more opportunities to “zone out” as attendees are already on the computer and distraction is only a click away....
02 Apr, 2020 // 20 min read
The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Planners must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a crisis management plan in
21 Mar, 2020 // 18 min read
The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event program. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate, into a virtual one? And once you do, how do you
13 Feb, 2020 // 3 min read
If you’ve clicked on this blog, then I’m sure you already know about the Asia Pacific Incentives Meetings Event (AIME). For the ones who are unsure what AIME is, it is basically the mecca for meeting and event professionals in the Asia Pacific region. Every year, industry decision-makers come to this event held in Melbourne
22 Jan, 2020 // 4 min read
We are living in the midst of a digital revolution. Daily activities like booking a rideshare, ordering food, and shopping online are the norm. This goes for businesses too, that are transforming the way they operate through cloud software solutions for customers. There’s no debating that digital technology is now an indispensable part of our
15 Oct, 2019 // 5 min read
Event management is all about untangling the complex threads woven around an upcoming event into delineated strands of clear processes. If you are managing an event, you need to optimise the different event management processes so that an incremental improvement in all aspects can lead to a successful final execution of the overall project. This
01 Jul, 2019 // 3 min read
As with any sector, higher education institutions have their own set of objectives aligned with their events. From increasing donations and engaging alumni, to improving student outreach and building the university’s reputation, event planners in the education industry need to make sure that their event program (and the technology behind it) supports these objectives. Here
26 Jun, 2019 // 2 min read
Living in a digital world has made it easier than ever before to meet people and conduct business virtually. However, despite this, face-to-face interactions continue to be the most effective way to connect with others. For proof, just look at the growth and investment in the event marketing industry. It has become increasingly important for
07 Mar, 2019 // 3 min read
In the digital age, it has become very easy for marketers to know just about everything their prospects and customers are doing on their website and other digital channels. However, despite live events providing some of the most valuable prospect and customer insights, many marketers aren’t taking advantage of all the great intel gathered during their organisation’s
30 Oct, 2018 // 3 min read
“You don’t change a classic” – that’s what they say. Because there are some things that are perfect just the way they are. While this may be true of The Beatles, leather jackets or champagne, there are some things that can be good and still be made better. You should not change a classic, but