03 Nov, 2020 // 11 min read
Communicating with hotel guests is the hallmark of brand loyalty. If guests don’t feel emotionally connected to your brand, they could choose to stay elsewhere in the future and be...
27 Oct, 2020 // 8 min read
Whether you’re just starting out in the hospitality industry, are looking for a career change, or just want to learn more, now is as good a time as any to grow what you know. In this guide, we explain what hospitality management is, list some of the types of jobs that are available (plus what they pay), provide a simple three-step process for
21 Oct, 2020 // 8 min read
What will your travel program look like next year? What percentage of your employees are, or will be, comfortable travelling? How do you decide whether to grow or reduce the number of hotels in your program? If you’ve been in the travel space in the last six months, you know the answers to these questions
16 Oct, 2020 // 8 min read
The coronavirus pandemic has had a significant impact on the world. It has heightened uncertainty over many aspects of people’s daily lives. Many crave security and safety in this challenging time. In a changing world where fear of the unknown can create an unprecedented level of anxiety, people look for something constant, familiar, reliable and
13 Oct, 2020 // 10 min read
One of the clearest ways that a hotel can stand out from the competition and wow potential guests is with a great website. But if you’re staring at a blank screen with that goal in mind, that task can suddenly seem a lot more complicated. Whether you’re designing a new hotel website or trying to
08 Oct, 2020 // 15 min read
According to the Data and Marketing Association, you can expect an average return of $42 for every dollar you spend on email marketing, which is more than four times higher than direct mail, paid search, or social media. But you know it doesn’t just happen. It requires tactics that elevate engagement, plus a dash of trial and
29 Sep, 2020 // 9 min read
Content marketing is an important part of any hotel’s marketing plan, and video marketing should be an integral part of that plan. Video is naturally engaging, and if utilised well, is effective in promoting your hotel, building your brand, and driving business. Enticing group business or leisure travellers to stay at your hotel is easier when they can see what you have to offer. But hotel video
22 Sep, 2020 // 5 min read
Today’s travellers seek experiences. More than the comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out for you. Instead of selling one hotel, one attraction, or one restaurant, you’re tasked with selling
15 Sep, 2020 // 13 min read
In a year where working from home, grocery shopping online, and visiting the doctor through an iPad are commonplace, technology and digital solutions have stepped up to meet these new needs. But as the COVID-19 crisis recedes and greater opportunity exists for in-person events to return, hotels will be working with a different planner –
08 Sep, 2020 // 15 min read
It will take time for long-distance travel to rebound and group business to recover. In the interim, now is the time to update your offerings and shift some of your hotel marketing efforts to winning business from local and regional travellers by offering, and promoting, drive-to meetings and events. By focussing marketing efforts on gaining the attention of