The Business of Events

Role of a CVB or DMO in Restarting Hotel Business

Considering today’s challenging times and the industry’s competitive landscape, hotels and venues should welcome all the help they can get. The assistance of partner organisations like CVBs and DMOs become even more vital in unprecedented times such as these. However, most hoteliers misunderstand these organisations as their competition. However, in reality, they are one of

The Ultimate Hotel SWOT Analysis in 7 Simple Steps

A SWOT analysis is a classic tool used for strategic planning and decision making. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT diagram analyses a project or business venture by focusing on each of these factors. As a result, SWOT diagrams can be especially useful when trying to decide whether or not to

Inside Wire to Attract Event Planners in Asia

Having a great venue or a meeting space isn’t always enough to attract planners attention. To build a stronger partnership with the planners, you need to be their hero. You need to understand their pain points at every step of the entire venue sourcing process and help them execute compelling event experiences by making every

How to Connect With Generation Z Event Planners

After countless articles on millennials and how to work with and market to them most effectively, another cohort is just beginning to enter the workplace. According to Deloitte’s eighth annual Global Millennial Survey, Millennials and Gen Z are no longer the future workforces. They are the present, making up more than 40% of Australia’s working


Let’s feel better about GDPR

The General Data Protection Regulation is a big deal for all businesses. If you’re responsible for marketing a hotel chain, individual property or any  event venue, it’s critical. For you, a data breach would damage your revenue and your reputation. When people walk through your doors and hand over their personal details, passports and payment