11 Aug, 2020 // 6 min read
It’s no secret that meeting and event planners are busy people — and they’re getting busier. In the Australia edition of the 2019 Cvent Planner Sourcing Report, over 70% of planners surveyed said...
02 Jul, 2020 // 8 min read
Considering today’s challenging times and the industry’s competitive landscape, hotels and venues should welcome all the help they can get. The assistance of partner organisations like CVBs and DMOs become even more vital in unprecedented times such as these. However, most hoteliers misunderstand these organisations as their competition. However, in reality, they are one of
09 Jun, 2020 // 10 min read
A SWOT analysis is a classic tool used for strategic planning and decision making. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT diagram analyses a project or business venture by focusing on each of these factors. As a result, SWOT diagrams can be especially useful when trying to decide whether or not to
11 Feb, 2020 // 4 min read
Having a great venue or a meeting space isn’t always enough to attract planners attention. To build a stronger partnership with the planners, you need to be their hero. You need to understand their pain points at every step of the entire venue sourcing process and help them execute compelling event experiences by making every
10 Oct, 2019 // 6 min read
After countless articles on millennials and how to work with and market to them most effectively, another cohort is just beginning to enter the workplace. According to Deloitte’s eighth annual Global Millennial Survey, Millennials and Gen Z are no longer the future workforces. They are the present, making up more than 40% of Australia’s working
22 Jul, 2019 // 4 min read
Customer feedback is crucial for any industry and is a huge area of focus for meetings and travel industry as it helps to understand the major trends, address the gaps and enhance the offerings. At the first ever Skift Forum Asia, Konrad Pant, our regional sales manager – Asia, emphasised on the importance of customer
17 Jul, 2018 // 6 min read
The General Data Protection Regulation is a big deal for all businesses. If you’re responsible for marketing a hotel chain, individual property or any event venue, it’s critical. For you, a data breach would damage your revenue and your reputation. When people walk through your doors and hand over their personal details, passports and payment