03 Apr, 2020 // 11 min read
You know that digital and physical publications are among the best marketing ideas to drive new business to your hotel. In fact, there are many benefits of hotel blogging, from interacting with...
31 Mar, 2020 // 10 min read
Paid advertising is a topic that appears on most hotel marketing strategies, but it can be a tough nut to crack. Anyone can create a quick ad on Google or Facebook, but unless you’ve thought through your targeting, keywords, visuals, messaging, and offers, you’re unlikely to see strong results. In fact, the average click-through rate for display ads
16 Mar, 2020 // 8 min read
It may seem like a relatively easy task with the onset of electronic or eRFPs. But it can actually create confusion, clutter, and competitiveness among the hospitality sector if the RFP is not written clearly and the target venues are not adequately defined. So, let’s reel the tape back to the beginning. Reviewing what RFPs
03 Mar, 2020 // 6 min read
The RFPs have been analysed and you have narrowed down your selection to two or three cities with two to five hotels at each destination. No destination or hotel is a perfect fit for your group of event attendees, but they all meet your must-haves and seem to be 95% there. If possible, now is
26 Feb, 2020 // 8 min read
Meetings and events is a highly competitive industry and it is essential for hoteliers and venue managers to keep up with the latest technology trends. According to the Australia edition of 2019 Cvent Planner Sourcing Report, planners want to partner with venues that can create customised experiences and leverage technology for a great onsite experience.
18 Feb, 2020 // 3 min read
Holiday Inn Rotorua is known for its quality meeting spaces that draw in planners from across the globe every year. The hotel is smartly leveraging its meetings and events capabilities and has heavily invested in the renovation of its unique theatre – Pohutu Conference & Events Centre. This is a great step by the hotel
18 Feb, 2020 // 3 min read
Novotel Sydney Brighton Beach is a 4.5-star resort-style hotel located on the outskirts of the CBD in Sydney. The hotel is the perfect location for your delegates to meet and focus their energy on creating moments of impact, to achieve great meeting outcomes. With 296 accommodation rooms overlooking the Sydney city skyline, it’s a splendid place
11 Feb, 2020 // 4 min read
Having a great venue or a meeting space isn’t always enough to attract planners attention. To build a stronger partnership with the planners, you need to be their hero. You need to understand their pain points at every step of the entire venue sourcing process and help them execute compelling event experiences by making every
04 Feb, 2020 // 5 min read
With technology disrupting the hospitality industry, it becomes imperative for hoteliers or event venue managers to be aware of the newest developments and the industrial know-how. And, what better way than attending events, conferences and tradeshows which not only provide a great platform for networking but also for staying on top of the latest trends
17 Jan, 2020 // 4 min read
Hyatt Regency Sydney is one of the newest and the largest upscale hotel in Australia. The hotel has acquired the number one spot on the Cvent’s list of top meeting hotels in the Asia Pacific for two consecutive years. The 892-room hotel is a perfect abode for corporate travellers with its proximity to Australia’s leading convention,