16 Hotel Blog Ideas to Grow Your Audience

You know that digital and physical publications are among the best marketing ideas to drive new business to your hotel. In fact, there are many benefits of hotel blogging, from interacting with...

6 Hotel Paid Advertising Strategies to Boost Sales

Paid advertising is a topic that appears on most hotel marketing strategies, but it can be a tough nut to crack. Anyone can create a quick ad on Google or Facebook, but unless you’ve thought through your targeting, keywords, visuals, messaging, and offers, you’re unlikely to see strong results. In fact, the average click-through rate for display ads


Event Planning Basics: Writing the Perfect RFP

It may seem like a relatively easy task with the onset of electronic or eRFPs. But it can actually create confusion, clutter, and competitiveness among the hospitality sector if the RFP is not written clearly and the target venues are not adequately defined. So, let’s reel the tape back to the beginning. Reviewing what RFPs


Event Basics: Making the Most of Your Site Visit

The RFPs have been analysed and you have narrowed down your selection to two or three cities with two to five hotels at each destination. No destination or hotel is a perfect fit for your group of event attendees, but they all meet your must-haves and seem to be 95% there. If possible, now is


Using Hotel technology Trends to Drive Growth

Meetings and events is a highly competitive industry and it is essential for hoteliers and venue managers to keep up with the latest technology trends. According to the Australia edition of 2019 Cvent Planner Sourcing Report, planners want to partner with venues that can create customised experiences and leverage technology for a great onsite experience.



Novotel Sydney Brighton Beach: A leading beachside meeting venue

Novotel Sydney Brighton Beach is a 4.5-star resort-style hotel located on the outskirts of the CBD in Sydney. The hotel is the perfect location for your delegates to meet and focus their energy on creating moments of impact, to achieve great meeting outcomes. With 296 accommodation rooms overlooking the Sydney city skyline, it’s a splendid place


Inside Wire to Attract Event Planners in Asia

Having a great venue or a meeting space isn’t always enough to attract planners attention. To build a stronger partnership with the planners, you need to be their hero. You need to understand their pain points at every step of the entire venue sourcing process and help them execute compelling event experiences by making every